Customer Marketing Manager

Join in on pioneering procurement AI agents

The world's largest companies still manage supplier deals manually—which is slow, inconsistent, and leaving huge value on the table. Since 2019, Pactum is changing that with AI agents that find opportunities, negotiate terms, and close deals with full autonomy and authority.

Pactum's agents work 24/7 across thousands of suppliers  humans building them are psychologists, engineers, negotiators, and product thinkers, coming from 10 countries, united by a genuine belief that this is how procurement should work.

Ready to make an impact? Join our passionate, global team and be part of a bold mission: to bring trust, transparency, and automation to every supplier negotiation.

Pactum is looking for an AI-native, customer‑obsessed Customer Marketing Manager to own the programmes that turn our existing customer base into our most powerful growth engine. This is a greenfield role with real scope: you'll build the customer advocacy, expansion marketing, and community motion from scratch, with no inherited playbook and no ceiling on what it becomes.

You'll sit at the intersection of retention and revenue, partnering with Account Management, Customer Success, Sales, and Product to drive expansion pipeline, deepen adoption, and create the customer proof that wins new business. The infrastructure doesn't exist yet. Voice of customer, NPS, advocacy programmes, case study pipeline: you'll design and build all of it.

You're not a traditional customer marketer. You use AI to do more than most teams can, mining call recordings and customer signals for insights, scaling 1:1 advocacy plays, and running content, webinars, and events at a pace that would otherwise require a team three times your size.

• Expansion pipeline ownership: Build and run multi‑channel expansion campaigns across content, webinars, events, and adoption plays co‑created with Account Management, with revenue growth as the primary success metric.
• Customer marketing infrastructure: Design and implement the full customer marketing stack from zero: voice of customer programmes, NPS and CES measurement, a formal advocacy programme, and a case study pipeline that feeds brand, sales, and deal velocity.
• AI‑native execution: Use AI tools, including Gong, Gainsight, Hub Spot, and equivalents, to mine call recordings and customer signals, automate workflows, scale 1:1 advocacy plays, and produce case studies and ROI documentation at speed.
• Customer advocacy and community: Build and manage Pactum's customer reference programme, sourcing and enabling advocates for sales conversations, analyst briefings, events, and PR. Develop the community and customer events motion to deepen engagement across the base.
• Narrative and content: Own customer‑facing content: case studies, ROI calculators, CPO‑level business reviews, customer newsletters, and expansion collateral. Right message beats polished every time.
• Cross‑functional execution: Work directly with Account Management, Customer Success, Sales, and Product to close the loop between adoption, advocacy, and revenue. Be the connective tissue between what customers experience and how we tell that story externally.
• Voice of customer: Systematically capture and distribute customer insights across the business, turning signals from QBRs, calls, and NPS into ammunition for product, sales, and marketing.

• AI‑first builder: You've replaced traditional workflows with AI‑native ones and reach for tools like Gong, Gainsight, and Hub Spot automations before doing anything manually.
• 4 years in B2B SaaS customer marketing, lifecycle marketing, or a closely adjacent GTM function.
• Proven track record building customer advocacy or expansion programmes from scratch at a startup or early‑stage scaleup.
• Strong content and narrative instincts: you can write a compelling case study, craft an expansion email sequence, and brief a CPO‑level exec document without a lot of hand‑holding.
• Hands‑on with marketing automation and CRM:
  Hub Spot or Marketo, Salesforce proficiency.
• Experience with customer health and feedback tooling: NPS, CES, or similar.