Field Executive Training Manager, Bobbi Brown NA

Bobbi Brown North America : FETM Job Description

The Field Executive Training Manager (FETM) drives the translation of Bobi Brown North America education strategies into clear, actionable, and guest-centric education across the East Territory in North America.

This role reports into the Bobbi Brown brand education team and partners closely with the Field Executive Sales Managers (FESM) to ensure education is not only delivered, but fully activated in-store—elevating brand execution, strengthening consumer trust, and driving sales performance.

The FETM supports Bobbi Brown, building and delivering sales plans grounded in education strategies that drive conversion, engagement, new customer acquisition and brand growth across retail environments. The FETM works in close partnership with the Bobbi Brown Brand Education Director, supporting alongside the brand manager the activation of the brand’s education strategy in the field across channels (Nordstrom, ULTA and Sephora). This partnership includes providing ongoing feedback on what is resonating, what is not, and where opportunities exist to evolve.

• Translate NA education strategies into field-ready, actionable plans
• Partner with FESM teams to build and deliver sales plans driven by education approaches
• Align education priorities to channel, door, market, and business needs to support sales growth
• Ensure consistent execution of education initiatives across all retail environments. Empowering field teams with the needed artistry skills to support the brand.
• Reinforce education grounded in regimen building, consultation, and consumer outcomes

• Embed a customer-first approach across all education initiatives
• Equip field teams, counter teams and freelancers to deliver clear, confident, and trust-building consultations
• Simplify complex science into usable, in-the-moment selling conversations
• Drive consistency in how brands are experienced in-store through services, eventing and product demos

• Develop and evolve scalable education tools (quick guides, consultation frameworks, digital content) to meet business needs
• Ensure tools are practical, intuitive, and designed for real-time in-store use
• Partner with BB NYO to align tools with brand voice and strategy
• Gather field feedback to continuously refine education effectiveness

• Serve as a strategic partner to FESM team in the East, advising on education-driven opportunities to improve performance.
• Share insights on field trends, guest behaviors, and barriers impacting conversion
• Influence education strategy through direct feedback from markets and doors

• Support and lead education for key events, launches, and retail moments
• Ensure field readiness and strong execution for high-impact consumer experiences
• Leverage eventing as a key driver of sales, engagement, and brand awareness

• Lead onboarding, training, and ongoing development of freelance, field and counter teams in priority markets. Continue to elevate artistry skills and the BB aesthetic
• Ensure freelancers deliver consistent, high-quality education and guest experiences
• Partner with field leadership to align freelance deployment to education and sales priorities
• Teach Field Executives (All Markets) skills such as product expertise, artistry, application and service experiences. Train Field through meetings and on-the-job training to deliver education content created by the brand for all channels and target students.
• Train Field Executive & Trainers on content and delivery of instructor-led Seminars.

• Build scalable education frameworks to support new brand introductions
• Ensure early field readiness through clear positioning, education, and storytelling
• Support test-and-learn approaches to optimize launch execution