OPWDD Community Marketing Representative
Listed on 2026-07-02
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Sales
Client Relationship Manager, Healthcare / Medical Sales, CRM System, Business Development
Location: Bronx, NY (Field-Based)
Salary: $85000-$110000+ Performance Incentives (based on experience)
About UsCastle Rock Home Care is a growing provider of pediatric and developmental disability services dedicated to helping children and families access the care they need. We are seeking an experienced and relationship-driven OPWDD Community Marketing Representative to expand our presence throughout New York City and build meaningful partnerships within the developmental disability community.
Responsibilities- Develop and maintain relationships with OPWDD Care Managers, CCOs, schools, hospitals, clinics, social workers, and community organizations.
- Educate referral sources on available home care, nursing, therapy, and support services.
- Attend networking events, conferences, resource fairs, and community outreach initiatives.
- Serve as a trusted resource for families navigating OPWDD eligibility and service coordination.
- Collaborate closely with intake, eligibility, and clinical teams to ensure smooth referral conversion.
- Maintain accurate referral tracking and pipeline management within CRM systems.
- Identify new business opportunities and strategic partnerships throughout NYC.
- Must have active OPWDD care management experience.
- Experience in home care, healthcare marketing, care coordination, or business development.
- Strong understanding of the OPWDD system and developmental disability service landscape.
- Existing relationships with Care Managers, CCOs, schools, or community organizations are preferred.
- Excellent communication and relationship-building skills.
- Self-motivated, organized, and comfortable working independently in the field.
- CRM experience preferred.
Successful candidates will be expected to build and manage a robust referral network capable of generating consistent monthly growth. The target for this role is 10 qualified Starts of Care (SOCs) per month
, achieved through community outreach, referral source development, and strategic relationship management.
- Competitive salary
- Performance-based bonus opportunities
- Mileage/travel reimbursement (if applicable)
- Career growth opportunities
- Supportive and collaborative team environment
- Opportunity to make a meaningful impact in the lives of children and families
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