Wholesale Sales Director, NYC

Biologique Recherche is transforming into a modern, omnichannel powerhouse, scaling retail, the professional network, and D2C within the US. We are looking for a dynamic and tenured Wholesale Sales Director based in NYC who is able to strategize and execute in a fast‑paced environment. This person will own the NYC market, with a majority of time spent on the field, and report to the Executive Director of Sales.

The Wholesale Sales Director, NYC, will work closely with internal & external stakeholders to help translate the Company’s global vision into regional & consumer‑specific strategies to drive revenue and increase distribution. They will be responsible for developing and managing the execution of sales strategies to achieve sales targets, KPIs & all metrics across the region. The ideal candidate will grow the wholesale channel while protecting the brand’s premium professional positioning and business that has defined us for decades.

With a strong emphasis on driving sales results, organizational optimization, building partnerships and driving a high‑performing team, this person will be a critical leader within the team.

• Develop, manage and drive strategy and growth opportunities within the wholesale channel to dive sales, achieve key performance indicators (KPIs), and identify new market opportunities.
• Serve as the main point of contact within the region for wholesale partners and customers; providing support for sales, education, marketing, and eventing.
• Partner with customers to create and execute joint business plans on a monthly/quarterly/yearly basis to facilitate sales initiatives, activations, events and strategies to grow the customer demographic, build brand awareness & loyalty, and drive revenue.
• Manage, track, and analyze all reporting, promotions, initiatives, and metrics for each customer to maximize sales, maintain accurate records, and make strategic decisions based on quantitative & qualitative data.
• Create and present all business recaps with key insights to provide structured and actionable recommendations for future initiatives, activations, product launches, etc.
• Identify new opportunities and prospect new business development within the region.
• Supervise compliance and adherence to Company guidelines and standards, including merchandising, events, promotions, collateral, and brand guidelines.
• Collaborate with demand planning and operations to optimize assortment, purchase orders, manage OOS, assortment and inventory levels – providing recommendations on all product lines.
• Create and monitor all P&L and budgets for the region, ensuring adherence to targets and profitability goals.

• Develop strong, long‑lasting relationships with key wholesale partners, understanding their business objectives, build trust, and support mutual objectives.
• Work cross functionally with leaders (Ecommerce, Marketing, Finance, etc.) to onboard and manage new and existing business and services.
• Cultivate and build excellent communication with accounts; building a regular cadence and schedule of in‑person visits, calls, and virtual meetings to provide the highest level of customer service.
• Manage accounts closely to resolve any concerns, questions or issues in a timely manner.
• Collaborate with the Education department to ensure training plans are in place to uphold brand guidelines, product knowledge, and luxury customer experience standards.
• Contribute to the organization of and participate in Seminars and Workshops.
• Possess an in‑depth knowledge of the Brand’s product offerings / understand the features and benefits of each product in the line.
• Develop joint business plans to optimize business, overcome technical and business objections, and plan for success.
• Stay up to date in industry, maintaining knowledge in trends, adjacent & competitive brands/products.
• Manage brand positioning within each customer, including monitoring other product lines and brands, suggesting comparable products and alternatives within  .

• Develop, engage, and motivate team members to further their growth and development, providing mentorship and…