Sales and Hospitality Manager; NYRA\ Belmont Park

Premium Sales and Hospitality Manager:
New York Racing Association (NYRA/New Belmont Park)

Location:

New York

Playfly Sports is looking for a Premium Sales and Hospitality Manager (NYRA/New Belmont Park) to join our team in New York.

Playfly Aspire seeks a teachable, positive, and passionate individual who is committed to building relationships, being a great teammate, and has a strong work ethic. The ideal person will be passionate and committed to preserving a culture that encourages, supports, and celebrates the diverse voices of our employees. This role will have a focus performing revenue generating activities with a focus on premium hospitality areas at the new Belmont Park.

The primary purpose of this role will be selling premium offerings for all New Belmont Park events through a relationship-based approach that prioritizes the needs of the prospect and providing first‑class service to existing clients.

This position will be responsible for supporting the NYRA Premium Sales & Hospitality team to generate significant revenue through the sale and allocation of premium hospitality and seating inventory for New Belmont Park. This could be including but not limited to Box Seating, Club Spaces, Suites, and other premium hospitality areas. The Manager will help plan and organize access to and use of all NYRA hospitality inventory in accordance with established NYRA guidelines, policies, and procedures to ensure the highest levels of guest satisfaction and generate new revenue by upselling existing box seat and premium seating clients through network of contacts and new leads.

• Manage team of three (3) Premium Account Executives with focus on new business development for Belmont Park premium hospitality, including suites, club spaces and box seating.
• Assist Director, Premium Sales and Hospitality (NYRA) with developing the sales strategy for premium seating and hospitality inventory for current and future club/premium areas.
• Monitor and manage premium sales inventory, develop sales timelines, provide pricing recommendations and communicate sales forecasts for premium hospitality and seating packages.
• Organize access to and use of all NYRA hospitality inventory in accordance with established NYRA guidelines, policies, and procedures with a particular focus on the value of Horsemen and VIP Horseplayers to NYRA’s overall business.
• Employ solution‑based selling to maximize revenue generation by upselling existing customers and networking with new leads.
• Maintain a high cadence of face‑to‑face meetings, both at the venue and in the corporate community.
• Operate independently on a daily basis with a focus on outbound sales activities.
• Provide first in class service to existing and potential clients to ensure the highest level of guest satisfaction and resolve guest inquiries as necessary.
• Able to correspond with a wide range of stakeholders in a courteous and professional manner.
• Prepare and maintain all premium sales contractual agreements.
• Maintain a database containing pertinent information on all premium clients within Playfly CRM system.
• Work alongside service team and other internal departments, such as Food & Beverage, Facilities and Horsemen’s Relations to ensure premium client needs are met.
• Work with vendors when necessary on special premium event requests.
• Attend company and community events to build network and support premium sales and promotional efforts.
• Work with Playfly Aspire Leadership and the Strategic Analytics and Marketing team for support, strategy, and execution to ensure partner (NYRA) satisfaction.
• Additional responsibilities as assigned by Leadership Team.

• 4-6 years of previous sports and/or event sales experience (horse racing experience preferred).
• Ability to clearly communicate and present proposals to prospects.
• Desire to grow a career in the sports premium sales and/or hospitality industry.
• Strong work ethic, self‑starter, demonstrated organizational skills and attention to detail, a genuine desire to help people.
• Bachelor’s Degree is preferred but not required.
• Computer proficient (Microsoft Word, Excel, Outlook).
• Excellent communication (oral…