Imports Specialist - WBI NY

We welcome applicants from all backgrounds and are committed to diversity, equity, and inclusion.

** The Imports Wine Specialist
** is responsible for driving growth, visibility, and brand execution across a diverse portfolio of imported and domestic wines and artisanal spirits. The role blends strategic selling, account management, and brand education to ensure market excellence.

Salary range: $95,000.00–$ annually. Comprehensive benefits include medical, dental, vision, life, AD&D, 401k with company match, employee purchase program (subject to licensing), and paid time off.

New York – Yonkers – Westchester – Connecticut.

• Own and grow sales performance across a defined geographic territory for a large, multi‑brand portfolio with varying levels of priority, channel strategies, and maturity.
• Develop monthly and quarterly execution plans to achieve distribution velocity and visibility targets.
• Prioritize key accounts and high‑impact sales opportunities across retail, on‑premise, and specialty channels.
• Support sales consultants with brand‑specific pitches and account support.
• Monitor competitive activity, pricing, and local market trends to inform strategy.
• Serve as the in‑market brand ambassador, delivering compelling product education to customers, distributor partners, and retail staff.
• Conduct regular training, staff seminars, category education sessions, and product demonstrations to build advocacy.
• Translate brand stories and technical product knowledge into clear, engaging messaging tailored to each audience.
• Support new product launches through market introductions, sampling, and training programs.
• Partner with marketing teams to execute local activations, events, and product experiences.
• Maintain accurate account records, call notes, and pipeline updates.
• Deliver regular performance recaps, territory insights, and program evaluations.
• Manage budgets for sampling and local activations.
• Collaborate closely with distributor partners to ensure alignment on priorities, goals, and market execution.

• Follow all safety policies and procedures; communicate hazards and/or suggest improvements to manager.
• Other duties as assigned.

• Bachelor’s degree.
• Relevant certifications such as WSET Levels 1‑3 or CSW (Wine/Spirits industry).
• 5+ years of experience in consumer goods sales, field marketing, or a similar role.
• Strong understanding of multi‑brand portfolio selling.
• Experience presenting education or training in customer‑facing settings.
• Excellent communication skills – able to simplify complex information for diverse audiences.
• Highly organized with ability to prioritize across brands, account types, and seasonal needs.
• Data‑driven mindset with comfort analyzing sales trends and market conditions.
• Ability to work independently and travel frequently throughout the territory.
• Passion for consumer products and building brand advocacy.