Manager, BDR

Who we are…

YOOBIC is the leading AI‑powered frontline employee experience platform. While most tech companies build for desk‑based teams, we build the operating system for the deskless workforce. 80 percent of global employees power retail and hospitality. Our mobile‑first platform helps frontline teams communicate, learn, and execute better every day. By combining operational data, Predictive Analytics, and AI, we help the world’s biggest brands turn frontline execution into a competitive advantage.

Trusted by 300+ global brands including Michaels, Mattress Firm, and National Vision. YOOBIC is scaling fast, backed by a $50 million Series C and investors such as Highland Europe, Felix Capital, and Insight Partners.

We’re looking for a passionate and driven BDR Manager to lead and develop a high‑performing team of four Business Development Representatives (2 in New York, 2 in London). This hands‑on leadership role is for someone who thrives on coaching, building pipeline, and continuously leveling up both themselves and their team. Reporting directly to the CMO, you’ll connect marketing and sales, ensure top‑of‑funnel efforts translate into high‑quality pipeline, and drive outbound performance while partnering closely with Marketing to design and execute creative, high‑impact campaigns.

Lead & Develop a Global BDR Team

• Manage, coach, and motivate a team of 4 BDRs across NY and London
• Foster a culture of accountability, curiosity, and continuous improvement
• Provide ongoing training, call coaching, and career development support

Drive Pipeline Generation

• Own team pipeline targets and ensure consistent attainment
• Monitor activity metrics, conversion rates, and pipeline quality
• Partner closely with Sales to ensure smooth handoff of qualified opportunities

Partner with Marketing on Pipeline Creation

• Collaborate with Marketing to design and execute creative outbound and ABM campaigns that attract and engage buyers who are in market
• Provide insights to refine targeting, messaging, and campaign strategy
• Ensure tight alignment between campaign execution and BDR outreach

Build a High‑Performance Outbound Engine

• Refine outreach strategies (email, phone, Linked In, ads, etc.)
• Test and optimize messaging to improve engagement and conversion
• Implement best practices across prospecting workflows

Leverage Modern Sales Tech, AI & Systems

• Ensure the team is effectively using tools such as Salesforce, Salesloft, Sales Navigator, User Gems, Attention, and other GTM platforms
• Own and maintain strong hygiene and reporting within Salesforce
• Champion the use of AI tools (e.g., Claude) for account research, personalization, outreach strategy, and productivity
• Continuously evaluate and adopt new technologies to improve efficiency and results

Own Performance Analytics & Forecasting

• Analyze team performance data to identify trends, gaps, and opportunities
• Build and maintain clear reporting on pipeline generation, conversion metrics, and campaign performance
• Contribute to forecasting with data‑driven insights and recommendations
• Use insights to inform coaching, strategy, and resource allocation

Be a Player‑Coach

• Lead from the front—demonstrate what great looks like
• Be an inspiring and motivating leader for the BDRs
• Jump into deals, help unblock reps, and support key accounts when needed

Stay on the Cutting Edge of GTM

• Bring new ideas to the team every week from top sales and marketing leaders, podcasts, and industry trends
• Continuously evolve team strategy based on what’s working in modern B2B sales

Experienced BDR Leader

• 1–3 years experience as a BDR/SDR in a B2B environment
• At least 1 year managing or mentoring BDRs/SDRs

Highly Tech & AI Savvy

• Deep familiarity with modern sales tools (Salesloft, Sales Navigator, User Gems, Attention, etc.)
• Strong working knowledge of Salesforce for pipeline tracking, reporting, and forecasting
• Comfortable leveraging AI tools like Claude to enhance research, messaging, and team productivity
• Curious and proactive about adopting new technologies to gain an edge

Analytical & Data‑Driven

• Strong ability to analyze performance metrics and identify actionable insights
• Comfortable building…