VP of Market Sales

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it is about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, Flowers Foods is one of the leading producers of packaged bakery goods in the United States, bringing passion and quality to every product.

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location.

The Market Sales VP will be responsible for executing local market‑specific sales strategies based on guidance from the Regional Sales VP and working with the Retail sales team and the Business Unit to drive profitable sales. Market Sales VPs will own and manage all local market specific DSD sales activities and maintain close contact with ASDs regarding the Company’s relationship with Independent Distributor Partners (IDPs).

Additionally, the Market Sales VP will constantly look for ways to grow business through interaction with key customer accounts. This person will coach and train ASDs on developing business relationships with IDPs and will maintain consistent communication with their respective Regional Sales VP to provide perspective on local market successes and areas for improvement.

• Execute sales strategies based on guidance from VP of Regional Sales and VP of Division Sales
• Work cross‑functionally with the bakeries on product quality opportunities, late delivery dispatch, and other issues that directly impact the sales department
• Partner with ASDs to execute local sales plans and pursue profitable new business to achieve period and annual goals
• Maintain close contact with VP of Regional Sales and provide updates on performance results and competitor activity to align talent and sales plans with business needs and market demands
• Analyze reports from the digital sales teams, distributor enablement, revenue growth management and utilize the Customer Product Profitability (CPP) dashboard to grow profitable sales
• Ensure ASDs work daily with fundamentals (displays, customer relations, time schedule and callbacks, space and position and distribution)
• Assist ASDs in selling and general/IDP relationship efforts, and provide industry standards and best practices advice to achieve execution against plan
• Use digital products and the Go Spot Check (GSC) tool for daily and focused missions; monitor units, dollar sales, profit margin, and stale to drive business conversations with IDPs and customer accounts
• Provide ASDs with guidance, direction, and assistance to achieve profit goals and compliance with all applicable policies and procedures (e.g., customer service requirements, equipment, vehicle, warehouse and other sales‑related areas, recruitment, retention, orientation, training, discipline, safety, record keeping, EEO, and other HR‑related areas)
• Conduct weekly meetings with ASDs to discuss performance against perfect store execution
• Coach and mentor ASDs in the understanding and use of available information, including the professional presentation of information/knowledge to customers and employees to blend Flowers goals with customer/employee goals
• Interact with and visit key customer accounts as assigned to build rapport and increase selling opportunities
• Maintain close contact with other Market Sales VPs and Retail Team to stay informed on cross‑regional activity and share key successes that contribute to overall sales growth goals
• Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes‑Oxley, Safety, Mandatory Training, etc.)
• Perform other duties deemed integral to the position, including but not limited to using digital tools, dashboard reports, fulfilling work schedules, adhering to attendance policies, and other operating rules, policies, and procedures
• Partner with Human Resources to develop succession plans, employee development, engagement, and retention

• Relevant experience in…