Northeast Region Sales Manager - Retail
Listed on 2026-07-09
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Sales
Business Development, Sales Manager, Outside Sales
Family owned and operated, Bake’n Joy Foods, Inc. is a leading manufacturer of top-quality bakery products that began over eighty years ago in 1941. We manufacture a variety of products for professional bakers including frozen scoop batters, predeposited muffin, cornbread, loaf cakes and Boston Coffee Cakes, mixes as well as an expanding line of fully baked items such as coffee cakes, loaf cakes and more.
We remain committed to providing top quality products, service, and value to our customers.
Northeast Region Sales Manager – Retail
Summary of PositionThis position is responsible for customer activity in the Northeast Territory. It includes managing the Broker Market Network, key account development, maintaining and surpassing sales territory volume and regional sales goals, and driving results through improved sales and brand awareness for all BNJ products. The role also involves calling on any customers deemed necessary by the VP of Sales.
Responsibilities- Manage Broker Network in the assigned Market; execute National Broker objectives and local initiatives.
- Maintain and expand the customer base by building rapport with customers and continuously servicing their needs.
- Identify key accounts and product opportunities.
- Design and implement sales strategies.
- Maintain and increase sales.
- Increase business opportunities through networking events.
- Identify and participate in trade shows.
- Build and deliver sales presentations.
- Keep up to date with competitor information and industry trends.
- Ensure customer feedback is organized and presented to management.
- Develop territory expansion recommendations and review with Division Manager.
- Submit weekly and monthly sales activity report, expenses and itinerary on a timely basis.
- Be an ambassador for all BNJ brand and products while upholding BNJ’s mission and values.
- Bachelor's degree and/or equivalent work experience
- Located in NY, NJ, CT, or MA/NH with 5–8 years in food sales, including at least 3 years of sales broker management experience
- Knowledge of food and baking industry competition, specifically retail chains, grocery distributors, bakery distributors, local and regional chain account experience within defined markets
- Working knowledge of DOT food regional programs
- Strong analytical skills to identify trends and patterns
- Strong organizational and planning skills
- Strong communication skills, both written and verbal
- Knowledge of Word, Excel and other CRM & Sales reporting software
- Valid driver’s license
- Ability to travel 50% of the time with overnight stays
- Thorough knowledge of budget items to include the following:
Sales forecasts, Operational expenses, Corporate profit margins - Working knowledge of food and baking, including commercial baking experience
- Creativity with developing and implementing trade promotions
- Collaboration with the team and BNJ associates is key to your success
The typical starting salary range for this position is $107,000–$161,500 per year. Several factors, including skills, experience, education, certifications, and the location of the job, will determine the actual pay offered. The salary range for this role reflects the competitive labor market value for associates in this position. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.
Bake’n Joy offers its full‑time associates a comprehensive Total Rewards package, which includes affordable, quality healthcare for our associates and their families; life insurance and disability benefits; and retirement benefits to help plan for the future. Bake’n Joy is committed to fostering an environment where associates from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits, and continuous learning opportunities, we seek to create an environment where associates can succeed, both professionally and personally.
Employment Opportunity
Equal Employment Opportunity Policy:
Bake’n Joy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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