VP, Event Sponsorship and Activation - Media Solutions; Hybrid
Listed on 2026-07-17
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Sales
Account Manager, Client Relationship Manager -
Marketing / Advertising / PR
Account Manager, Marketing Strategy, Client Relationship Manager
Location: New York
Work Locations: A+E Global Media operates on a flexible model that allows for remote, hybrid, or full‑time in‑office work. Eligible states include California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming. Office locations include New York City , Los Angeles, Chicago, and Stamford, CT.
RoleSummary
The Vice President, Event Sponsor ships and Activation is responsible for building and leading A+E Global Media’s sponsorship business across its portfolio of live events, experiences, and integrated media offerings. The executive will drive sponsorship revenue by developing strategies and partnerships that leverage A+E’s premium brands, content, audiences, and live experiences.
Responsibilities- Develop and execute the sponsorship sales strategy across the live events portfolio.
- Establish annual revenue goals, business plans, and growth strategies for a scalable sponsorship organization.
- Create sponsorship packaging, pricing, inventory strategy, and integrated partnership offerings in collaboration with sales and other divisions.
- Identify new revenue opportunities by combining live events with digital, social, branded content, experiential marketing, hospitality, and talent integrations.
- Build and sustain a pipeline of new business while expanding long‑term strategic partnerships.
- Lead the pursuit, negotiation, and closing of high‑value sponsorship opportunities with Fortune
500 brands, agencies, and strategic partners. - Manage executive‑level client relationships and key partnership negotiations.
- Develop multi‑event and multi‑year sponsorship agreements that maximize long‑term value.
- Establish disciplined forecasting, pipeline management, and sales performance metrics and consistently achieve and exceed annual sponsorship revenue goals.
- Develop innovative sponsorship programs that align client marketing objectives with A+E’s premium brands and experiences.
- Partner with programming, production, marketing, research, client solutions, and revenue teams to create differentiated marketplace opportunities.
- Serve as a strategic advisor to clients by developing customized partnership solutions that deliver measurable business outcomes.
- Build executive relationships with brand marketers, agency leaders, and decision‑makers across key industry categories.
- Lead executive business reviews and long‑term partnership planning with key sponsors.
- Ensure exceptional sponsor satisfaction while driving renewal, upsell, and cross‑platform growth opportunities.
- Foster a culture of accountability, collaboration, innovation, and continuous improvement within the sponsorship organization.
- Implement scalable sales processes, CRM discipline, forecasting, and performance reporting.
- Collaborate across the organization to ensure seamless execution of sponsorship programs and exceptional client experiences.
- Build a scalable sponsorship business that becomes a meaningful revenue driver for A+E Global Media.
- Develop long‑term strategic partnerships with leading brands and agencies.
- Create innovative sponsorship solutions that integrate live events, content, and media platforms.
- Establish and lead a high‑performing sponsorship organization focused on growth, collaboration, and client success.
- Position A+E Global Media as a preferred partner for marketers seeking premium live experiences and cross‑platform brand partnerships.
- 10+ years of experience in sponsorship sales, brand partnerships, integrated marketing, media sales, or live event commercialization.
- 7+ years of leadership experience managing high‑performing sales organizations.
- Ability to travel as needed.
- At least 7 years of demonstrated success generating multi‑million‑dollar sponsorship revenue through consultative, strategic selling.
- Prior experience building and scaling sponsorship or partnership businesses.
- Strong network of senior marketing executives, agency leaders, and brand decision‑makers.
- At least 5 years of experience developing integrated sponsorship programs…
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