Director of Wholesale Sales

Squishable is a close-knit team of designers, artists, pop culture‑fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest (and sometimes downright unusual) plush and lifestyle products in the world. With the millions‑strong Squishable fan community cheering us on we make people say “awww.” Our offices are in a sunny Soho loft in NYC, and downtown Washington DC.

The Director of Wholesale Sales is responsible for managing and growing Squishable’s wholesale sales channel. Their focus is on creating and executing a strategic plan for growing existing accounts as well as finding, securing, and growing new accounts.

• Expanding Squishable’s core business lines while developing and executing strategies to support the new product line launches.
• Managing and developing the internal sales team, which consists of six to eight sales professionals who handle house account sales, trade show operations, and national and key account management.
• Building Squishable's inside sales strategy, including developing outreach programs, training sales staff, and determining incentive programs.
• Managing and training Squishable’s independent sales representative teams.
• Developing and growing the existing domestic customer base by building specialty, national, and mid‑tier retailers, catalog, and buying group relationships.
• Managing 10–15 national and international trade shows annually, including attending and representing the company at high‑profile shows.
• Soliciting feedback and implementing suggestions from Squishable’s most important wholesale customers through semi‑annual meetings of our retailer boards.

• Working with the executive team to formulate and execute our European growth strategy.
• Recruiting and training independent European sales representative teams or distributors.
• Coordinating with the production and sourcing team to determine the optimal product selection for the European market.
• Growing Squishable’s international market share by working with existing international distributors outside of Europe and generating leads for new distributors.
• Working directly with customers in our custom/white‑label production business.
• Working in tandem with the product development team to develop new lines and product concepts.
• Other duties as assigned.

• Wholesale sales experience with specialty toys/gifts is required.
• Comfortable with using CRM systems to manage leads and existing customer relationships; experience with Net Suite is a plus.
• Experience building actionable reports and presenting KPIs and recommendations to the executive team.
• Intermediate proficiency in Microsoft Office Suite, especially Excel and Word.
• Excellent presentation and communication skills, both written and verbal.
• Flexibility to adapt to a continually changing market and rapid product launches; willingness to listen to and consider stakeholder opinions.
• Experience with in‑store merchandising including end‑caps, feature areas, POP materials, shelf signage, and plan‑ograms.
• Self‑motivated and able to manage one’s own schedule and workload while balancing numerous projects.

• Bachelor’s degree required, preferably in business, sales, or marketing; advanced degree preferred.
• At least eight years of successful toy/consumer products sales experience managing and selling across all types of accounts.
• Experience operating either internationally directly or through international distribution agreements is preferred, but not required.

Salary Range: $130,000–$150,000, plus bonus potential.

Location:

NYC office; hybrid schedule.

Travel:
Requires up to 50% travel.

• 100% employer‑paid short- and long-term disability insurance.
• Affordable vision and dental insurance.
• 18 days of PTO per year, plus 2 floating holidays.
• 401(k) with employer matching.

At , Inc. we value, celebrate, and support diversity and inclusivity across our community and we are proud to be an Equal Opportunity Employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skillsets. We do not discriminate against any applicant’s race, color, religion, sex, gender identity, gender expression, sexual orientation, national origin, age, disability, or veteran status.