Growth Marketing Manager - ABM

About Stream

Stream is the leading global Workplace Finance platform, reaching 4 million workers through 2,000 employers. Delivered by the employer in one easy‑to‑use app, Stream goes beyond Earned Wage Access – helping workers keep more of what they earn, build savings, claim the government benefits they qualify for, and plan ahead with an AI money coach, all built on responsible access to pay they've already earned.

Stream partners with leading U.S. employers including Albertsons Companies, Dollar General, Five Below, Wayfair and GE Appliances. As a Certified B Corporation, Stream is committed to improving financial outcomes for every worker.

Reporting to the VP Marketing, this is a newly created role where you'll own and scale ABM efforts to break into top enterprise accounts across channels.

You’ll own Stream’s account based marketing motion: the strategy, the campaigns, and the pipeline they produce. Working side by side with sales, you’ll design creative, personalized plays that open doors at our top target accounts and accelerate the deals already in motion. Some weeks that look like a tightly orchestrated Linked In and email sequence for a single buying committee. Other weeks it’s a dinner for eight benefits leaders, a piece of direct mail nobody throws away, or an idea we haven’t thought of yet.

You’ll own the number for this motion. When target accounts are engaging, you’ll know why and double down. When they’re quiet, you’ll diagnose what’s behind it and recommend the change in approach. We’re looking for someone who thinks like a business owner.

This is a builder role. Our account tiers, CRM foundation, and buying committee data are taking shape right now, and you’ll shape what comes next: the plays, the measurement, and the systems that let us personalize at scale.

• Own the enterprise ABM strategy and pipeline contribution for Stream’s top target accounts, in close partnership with sales leadership
• Design and run 1:1 and 1:few campaigns across Linked In, email, direct mail, gifting, field experiences, and more, tailored to each account’s context
• Map buying committees at Fortune 500 employers and build multi‑stakeholder engagement plans across HR, payroll, benefits, and finance leaders
• Partner with sales on account selection, tiering, and timing, and run a regular cadence to review engagement signals and coordinate outreach
• Work with event marketing to plan high‑touch moments for executive buyers, from intimate dinners and round tables to hospitality experiences worth clearing a calendar for
• Work with partner marketing to fold our payroll and HCM partner ecosystem into account plays, using tech stack intelligence to sharpen targeting
• Use AI tools throughout your workflow: account research, personalization at scale, creative development, and signal analysis
• Define what success looks like at the account level, track engagement and progression, and report results to marketing and sales leadership
• Test, learn, and codify winning plays into the ABM playbook Stream will scale as the team grows

• 5+ years of B2B growth marketing experience, including hands‑on ownership of 1:1 and 1:few ABM campaigns across channels like paid media, email, direct mail, and events
• Experience generating pipeline for a sales organization: you’ve owned a number, built programs to hit it, and can speak to how your work created revenue opportunities
• A track record of working directly with enterprise sales teams as a true strategic partner
• Builder instincts: you’re comfortable starting scrappy with spreadsheets and manual plays, making progress with the tools in front of you, and systematizing what works
• Strong AI fluency: you actively use AI tools in your marketing workflow and have a point of view on how AI changes the ABM playbook
• Creative instincts: you come up with campaign ideas that make busy executives look up
• Comfort with data: you use account engagement and pipeline performance to make decisions
• Experience with marketing automation and CRM (Hub Spot a plus)

• Experience marketing to HR, payroll, benefits, or finance buyers
• Time at a high‑growth B2B company…