Digital Sales Lead - Hudson Valley - Pamal Broadcasting

Digital Sales Manager

Region:
Hudson Valley, NY.

Reports to:

local market leadership and the COO. Salary: $70,000 to $85,000 plus quarterly bonus plan.

Work Schedule:

Monday through Friday, 8:30 AM to 5:30 PM.

Pamal Broadcasting is a locally owned and operated group of radio stations in New York's Hudson Valley, Capital Region, Glens Falls, and Rutland, Vermont.

The Digital Sales Manager is responsible for developing digital sales initiatives and digital strategies in line with Pamal Broadcasting's strategic and revenue goals for the Hudson Valley, New York region.

• Working with sales managers to achieve revenue targets and to capitalize on digital revenue streams of all type.
• The Digital Sales Lead is also responsible for creating and managing internal systems and processes to keep all digital products and offerings up-to-date, current, and competitive.
• Utilize Business Development related strategies such as Cold calling, email marketing, and networking events to bring in new clients.
• The Digital Sales Lead must be able to work closely with our vendors and all Pamal Broadcasting departments including sales, programming, and marketing in a collaborative manner to support their digital needs.
• That includes being available to be on in-person and remote sales presentations when needed and adding support in crafting digital sales presentations.
• Other duties include the regular training and development of the existing sales staff and new sales associates in digital products and digital sales opportunities.

• Education
  :
  Bachelor’s degree in marketing, business, or a related field.
• Experience
  : 4+ years of media sales experience with a focus on digital platforms.
• Management History
  :
  Proven success in sales management, team coaching, and goal attainment
• Industry Familiarity
  :
  Direct experience with broadcasting
• Business Development and Sales experience that includes cold calling to build up the client base.
• Strategic Coaching
  :
  Ability to mentor sales reps and lead group training.
• Data Analytics
  :
  Skill in using analytics tools to assess digital campaign ROI.
• Software Proficiency
  :
  Mastery of presentation tools and CRM software (Google Workspace, Salesforce, Tableau).
• Client Relations
  :
  Strong B2B relationship-building to secure new business.
• Proposal Development
  :
  Talent for dissecting RFPs and creating compelling sales strategies.
• Communication
  :
  Exceptional verbal, written, and presentation skills
• 401(k)
• 401(k) matching
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Pamal Broadcasting is an Equal Opportunity Employer and participates in E-Verify.