VP, Ticket Sales & Service

Position: VP, Ticket Sales & Service

Reports to:

SVP, Ticket Sales & Service

Location:

White Plains, NY (Hybrid) preferred or Open to Remote

The United Football League (UFL) is the premier professional spring football league, powered by the visionary leadership and investment of Mike Repole and Impact Capital, Red Bird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN. Built on innovation, accessibility, and competitive excellence, the UFL delivers a dynamic professional football experience for players, fans, and partners alike. The league currently features eight teams and is focused on building the next era of spring football, with expansion planned for 2028 and beyond.

Build the Fan Base. Drive Performance. Shape the Future. Are you a transformational leader with a passion for driving revenue, building high-performing organizations, and first class sales activation strategies? As VP, Ticket Sales & Service, you will serve as a key member of the ticketing team, responsible for establishing and executing the strategic vision for ticket sales, membership services, retention, and fan engagement across the organization.

The VP, Ticket Sales & Service will be responsible for developing and managing local sales and service campaigns for the UFL’s teams, across a full menu of ticket products, including season ticket memberships, group tickets, premium seating, and individual game tickets. This will include the creation and implementation of pricing, packaging, retention, sales training and local sales activation strategies along with assisting in the oversight of local ticket directors across the league and its team markets.

If you are ready to lead at the highest level, make a lasting impact in spring football, and help shape the next generation of professional football fans, we invite you to join our team and lead the future of the game.

• Collaborate with SVP, Ticket Sales & Service to develop local market ticketing strategy to achieve sales targets.
• Oversee the local execution of the ticketing strategy developed at the league-level.
• Serve as conduit between league and local team as it relates to the development and activation of UFL ticket sales product offerings, including season ticket memberships, group packages, suites, individual game tickets and retention efforts.
• Coordinate with SVP, Ticket Sales & Service in the execution of the ticketing budget at the local levels.
• Lead development of annual renewal campaigns and/or seat relocation plans.
• Oversee the sales execution of group theme nights throughout the season.
• Work closely with the UFL Business Intelligence and Ticket Operations team establishing, monitoring, and modifying ticket prices across all team ticket sales and retention product offerings.
• Work with SVP, Ticket Sales & Service to outline local sales tactics conducive to each UFL market.

• Facilitate the sharing of industry best practices as it relates to ticketing across UFL markets.
• Lead efforts to solicit local market customer feedback.
• Participate in the hiring of local market staff.
• Coordinate with local teams to create and track ticket sales activations throughout the year.
• Work closely Directors, Sales and Experience in establishing and reviewing monthly and yearly sales revenue goals, retention goals, monitoring sales activities, and reporting of sales results for each team.

• Work closely with SVP, Ticket Sales & Service, the UFL’s Marketing team to develop go to market strategies, plans and implementation of all ticket sales, service and retention driven campaigns.
• Work closely with our CRM team to maintain accurate customer and prospective customer records in our database and distribute leads in an efficient manner.
• Work closely with Team GM and other local market staff to support all ticket sales efforts.
• Work with the Business Intelligence team to identify key data that contributes to the achievement of local market ticket results.

• Actively participate in the leadership development and management of eight Directors, Ticket Sales & Service at the team level.
• Ass…