Sales Director | North America

At Beni, we value the practice of rumination and the courage it takes to see the forest through the trees. We swim against algorithms, sedimentary beliefs, and self-serious sophistication. In spirit and place, Beni is a company where ancient tradition bends, but never breaks, in the name of innovation and progress.

BENI RUGS | Sales Director

BENI Rugs is a vertically-integrated innovative rug brand that puts quality heritage craft into conversation with contemporary culture. Each rug is hand-knotted or woven by hand in BENI workshops in Morocco from 100% natural wool.

Location: NYC showroom, five days per week on-site

Type: Full-time

Salary: $100,000 to $200,000

We are seeking a meticulous, results-driven, self-starter who builds rapport easily to lead sales and client relations. We are a small and growing company, so this is both a high-level as well as an in-the-weeds role with significant opportunity to shape and drive strategy.

• Create sales strategy with co-founder; develop annual strategic sales and execution plan
• Own revenue targets, pipeline goals and forecasting accuracy
• Serve as the primary point of contact and relationship owner for top-tier clients; build strong relationships and communication with principals and senior team members
• Serve as senior representative of the brand; understand and embody BENI brand story
• Identify, pursue and close new business opportunities
• Oversee New York showroom and related procedures, including creating a valuable client experience
• Travel to key accounts, present collections with expert-level product knowledge and ability to guide client decision-making at client offices and at the New York showroom
• Partner with marketing to align sales collateral and campaigns with client needs; develop sales strategy for new collection launches
• Manage New York City sales team; guide team in account management, sales approach, effective communication and problem-solving
• Facilitate resolution of client concerns and coach team on how to address customer service issues
• Support all steps of the sales process from initiation to close, including entering sales into software system
• Own CRM integrity and sales process adherence across the team
• Facilitate ongoing improvement of internal sales processes to achieve increased efficiencies
• Partner closely with operations and production to streamline sales fulfillment processes
• Operate with a vertically-integrated mindset and manage client expectations to protect our internal production while meeting client needs
• Lead bi-weekly sales calls; prepare and present quarterly reporting and learnings
• Generate weekly, monthly, and quarterly sales metrics; document key insights and use data to coach team members and leadership on sales opportunities
• Serve as the primary advisor to the founder on sales strategy, market positioning, and growth priorities
• Represent BENI at local NYC events in the interior design industry
• Reports directly to the Founder/CEO; serves as the senior-most sales leader in the organization

• Minimum 8-10 years of sales leadership and account management experience
• Minimum 5+ years of managing and developing people
• Proven track record of owning and hitting revenue targets
• Comfortable owning a budget and reporting on financial/sales performance
• Reporting and data analysis
• Experience operating in a small-medium business environment — comfortable without a large support infrastructure (marketing, ops, admin) and willing to be hands-on
• Strong strategic planning skills
• Excellent communication and problem-solving skills
• Proficient in Microsoft Excel and ability to quickly learn new technology
• Professional demeanor through all forms of communication
• Strong communicator, including upward — able to synthesize market/sales insight for founders
• Willingness and ability to develop a business case for travel
• Enjoys teamwork