Head of CRM & Lifecycle Marketing

About Fora

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. Our comprehensive,
business-in-a-box platform combines cutting‑edge technology, personalized training, a vibrant community, and exclusive industry partnerships, giving travel entrepreneurs everything they need to launch and scale successfully. At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full‑time or part‑time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first‑time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Founded in 2021 by seasoned entrepreneurs,Fora has grown steadily since, expanding to a team of 200+ full‑time employees based in downtown New York City
. In 2025, we announced our $60 million Series B and C investment rounds
, led by Thrive Capital and Insight Partners
, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a Linked In Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

As Head of CRM & Lifecycle Marketing, you will own advisor acquisition through outbound and CRM‑powered channels, and the full lifecycle engine that activates, grows, and retains Fora's advisor network. On the acquisition side, that means building the outbound prospecting, list development, and targeted outreach programs that drive high‑quality leads to Sales. On the lifecycle side, it means designing the onboarding, activation, and engagement journeys that compress time‑to‑productivity and turn signups into active, revenue‑generating advisors — and then partnering with analytics to unlock how to accelerate advisors on the path from $100K $500K in production.

Your primary KPIs are new advisor GMV and acceleration on the path to pro.

You'll lead a small high‑leverage team and a curated set of specialist partners. The operating model is leverage per FTE, not headcount. You'll partner with VP Growth on self‑serve advisor acquisition (which Growth owns), with Sales on outbound execution and lead handoff, and with Rev Ops and Data on the Mar Tech stack and attribution infrastructure they own.

We want someone who will build this function in an AI‑native way — reimagining what lifecycle marketing looks like when AI is embedded in every layer, from how we personalize at scale to how we identify and act on advisor behavior in real time. The ideal candidate is analytical, resourceful, AI‑fluent, and has experience scaling CRM, outbound, and lifecycle programs in a marketplace, platform, or network‑effects business.

• Build and scale Fora's outbound acquisition engine with a focus on quality over volume: source and purchase prospect lists, develop lead databases, and execute targeted outreach campaigns to reach high‑potential advisor prospects.
• Develop clear ICPs for high‑performing advisors — experienced agents, high‑potential career switchers (e.g., wedding/event planners, sales professionals), and other emerging segments — and use them to sharpen outbound targeting and outreach strategy.
• Develop and manage a switcher strategy to attract experienced agents from established travel companies, including crafting compelling value propositions, incentive structures, and competitive positioning.
• Partner with Sales to ensure a seamless handoff from marketing‑qualified lead to advisor onboarding, optimizing conversion and lead quality at every stage of the funnel.

• Design and execute segmented onboarding and lifecycle journeys that optimize for time‑to‑first‑booking, time‑to‑first‑commission, and early advisor success — compressing the path to productive GMV.
• Segment journeys by advisor type — career…