Commercial Director - North America

Director, Commercial — North America

Location:

New York, NY or Los Angeles, CA (preferred) — open to exceptional remote candidates

Office Attendance:
Minimum 3 consecutive days per week in the New Gen New York office, OR remote-based in LA until an office is established in Los Angeles, CA. Regular travel is expected — anticipate 25–50% for client meetings, conferences and industry events.

Reporting to: CCO, with a dotted line into US Managing Director

New Gen is a global social creative and creator agency with over 100 people across offices in London, Manchester, Paris and New York. We partner with leading brands to shape culture, tell stories that matter, and drive meaningful impact through social-first creative and creators.

We are not an advertising agency. We live Social, move at the speed of culture, and build strategies designed to perform where people actually spend their time.

We are looking for a Director, Commercial to be the front line of new business growth for New Gen North America. Your focus is outward: identifying new opportunities, building relationships with prospective clients, and bringing warm, qualified leads into the business for the team to pursue and close. You thrive out in the world — meeting prospects, attending events, and nurturing connections — and you represent the New Gen brand with confidence and authenticity.

This role reports to the CCO and works closely with the North American Managing Director. You will bring hands‑on experience generating new business through proactive networking and prospecting within the social, influencer or creator marketing space, a genuine curiosity about brand and marketing challenges, and the credibility to open doors with senior marketing decision‑makers across North America.

We are looking for someone who can make an early, tangible impact - this is not a role with a long ramp‑up period. We expect a credible plan to generate qualified pipeline within the first 90 days, drawing on relationships and market credibility you already hold.

Performance will be measured primarily on qualified pipeline generated, conversion of introductions into briefs, and the quality of relationships built across the territory.

• Proactively prospect and network — digitally and in person — to identify and cultivate new brand relationships across social, influencer and creator briefs
• Represent New Gen at conferences, industry events and client-side meetups
• Generate warm introductions and qualified leads for the commercial team to develop and close
• Farm existing and former client relationships for growth and referral opportunities
• Build and nurture relationships with pitch consultants, media owners and holding-company partners across North America

• Become a trusted ambassador of the New Gen brand — articulate our differentiators and positioning with clarity and passion
• Cultivate and maintain a structured cadence of outreach and follow-up with prospective clients and partners
• Support New Gen's most strategically significant pitches and commercial conversations, working alongside the US Managing Director
• Collaborate with leadership to identify thought‑leadership moments and speaking opportunities that build inbound interest in New Gen

• Stay current on platform shifts, creator economy trends, competitor positioning and brand investment patterns — feeding market intelligence back into the commercial team
• Build fluency in New Gen's Creator AI technology and proprietary Multiple™ platform, and speak to it credibly with prospects

• Manage and track outbound pipeline activity in New Gen's CRM
• Set targets and report on outreach activity, meetings secured and opportunities advanced on a regular cadence
• Partner with the US Managing Director and commercial team on forecasting and conversion metrics

• 5–8 years in business development, new business or revenue-generating roles within social, influencer or creator marketing
• Proven track record of generating new business through proactive networking and prospecting — not just managing inbound pipeline
• An active,…