Director of Sales

About Fora Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships.

At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal. Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City.

In 2026, we announced our $60 million Series D investment round, led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital. We've also been recognized as a Linked In Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and we were most recently recognized as one of the TIME
100 Most Influential Companies 2026.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

Fora is seeking a founding Director of Sales to lead our sales organization across both inbound and outbound motions. This role will be responsible for building the foundation of Fora’s outbound sales organization while continuing to lead and develop our existing inbound sales team.

This is a highly entrepreneurial leadership opportunity for someone who enjoys building from first principles. You will hire and develop Fora’s first team of outbound Account Executives, define the outbound sales strategy and playbook, establish scalable operating processes, and create the coaching, compensation, and performance frameworks needed to support long term growth.

Based in New York and reporting to the Chief Marketing & GTM Officer, this role will play a critical part in accelerating GMV growth and shaping the next phase of Fora’s commercial organization.

• Build Fora’s outbound sales organization from the ground up by developing the strategy, playbook, operating model, and team structure for a scalable outbound motion.
• Develop a hiring strategy for the outbound Account Executive organization and the existing Business Development Representative team, aligning team growth with business goals and revenue performance.
• Hire, onboard, coach, and develop high performing Account Executives while fostering a culture of accountability, continuous improvement, and execution.
• Lead and elevate the existing Business Development Representative team by implementing consistent coaching, performance management, and career development practices.
• Design and implement structured sales enablement programs, including onboarding, ramp plans, call reviews, skills development, and ongoing performance feedback.
• Develop compensation plans, quota frameworks, and ramp structures that support sustainable GMV growth while aligning with company economics.
• Experiment with outbound prospecting strategies, messaging, and channel mix to identify effective approaches, then translate learnings into repeatable processes and playbooks.
• Partner closely with Revenue Operations to establish reporting, performance dashboards, and the operational metrics needed to measure and optimize a newly established outbound motion.
• Collaborate cross functionally with Marketing and other partners to build a repeatable pipeline generation engine that drives qualified opportunities and long term growth.
• Lead the organization to consistently achieve revenue targets by using performance data and customer insights to continuously improve execution.
• Build scalable sales processes and operating rhythms that support…