ABM Account Strategy Lead Job New York New York USA,Sales

Location: New York

Summary

Every month, more than 200 million businesses use Meta technologies to connect with billions of people — and we're entering a new era where AI in combination with Meta's messaging platforms can fundamentally transform how those businesses market, sell, and support customers. Meta is building an enterprise‑grade offering that combines business messaging solutions with cutting‑edge generative AI, targeting a $180B+ addressable market across the world's largest enterprises.

As the ABM Account Strategy Lead, you will design and execute account‑based marketing programs that deeply engage buying‑committee decision makers in our highest‑priority enterprise accounts — building trust in Meta's Meta Business Agent solutions and priming buying committees for purchase consideration in close partnership with Sales. This role requires a builder who is as comfortable running a manual account as they are designing a scalable ABM architecture.

You will own the frontline relationship with Sales and regional marketing teams to orchestrate high‑touch engagements against our target accounts, working with content strategists and an account profile analyst to develop account‑specific narratives and track engagement.

Required Skills

ABM Account Strategy Lead Responsibilities:

Account Strategy & Planning

Define and maintain the target account list, segmentation, and tier prioritization in partnership with sales leadership

Develop account‑level engagement plans: map buying committees, identify entry points, design multi‑touch plays tailored to account context

Build account‑specific narratives and content frameworks in partnership with Content Strategy — translating Meta Business Agent product capabilities into account‑relevant value propositions

Create and maintain the account planning rhythm: a regular cadence with Sales to review account progress, update the plays, and coordinate the timing

Own the day‑to‑day working relationship with Enterprise Sales Specialists (ESS) and sales leadership on target account strategy and coordination

Partner with regional marketing teams globally to ensure high‑touch activations (F1, Executive Briefings, in‑market events) are intentionally aligned to target account priorities

Brief sales on account‑level engagement signals, buying committee insights, and marketing activity to inform their outreach timing and approach

Coordinate the "surround‑sound" — ensuring a target account's buying committee receives coordinated, reinforcing touchpoints from Marketing, Sales, Events, and Partners

Stand up and run ABM programs immediately using available tools and data

Design tiered engagement models: orchestrating high‑touch plays for top 50‑75 accounts

scalable tactics informing broader account coverage

Develop the measurement framework: define what success looks like at the account level, track engagement and progression signals, and report program impact to leadership

Drive continuous improvement: test account plays, learn what works, iterate quickly, and codify winning patterns

Identify tooling and data gaps that limit ABM's effectiveness

build business cases for investment

Partner cross‑functionally (Sales Ops, Data Science, Marketing Ops) to improve account data quality, CRM integration, and signal sharing between Marketing and Sales

Develop interim solutions — manual account monitoring, custom audience builds, spreadsheet‑based tracking — that deliver value while longer‑term infrastructure is developed

Progressively automate what works: move from manual to semi‑automated to scalable as systems mature

Minimum Qualifications

Bachelor's degree in Marketing, Business, Communications, or a relevant field

8+ years of B2B marketing experience, with at least 3 years directly in account‑based marketing or enterprise field marketing

Demonstrated ability to launch and run ABM programs in imperfect environments — without waiting for a fully integrated tech stack

Experience working directly with enterprise sales teams as a strategic partner, not just a lead provider

Track record of building programs from scratch: comfortable starting with spreadsheets and manual processes, then systematizing over time

Strong account…