Head of Sales, North America

Hello, let us introduce ourselves!

watch

Towr is the Preemptive Exposure Management capability trusted by Fortune 500 companies and critical infrastructure providers.

By combining proactive threat intelligence, real attacker telemetry, and automated red teaming, watch

Towr continuously identifies and validates real exposure - so security teams can outrun real-world threats.

When exploitation happens in hours, watch

Towr delivers what no one else can: time to respond.

We are a global team of operators, researchers, and engineers who have spent years thinking like attackers - and we are now building the technology to stop them. Our work is recognised across the industry, with original vulnerability research from watch

Towr Labs and innovations like Instinct and Attacker Eye shaping the future of cybersecurity.

Backed by $29M in funding, recognised by Gartner, and scaling fast across the globe, we are in a high-growth phase of our journey. We are a young, high-energy, and research-driven team, obsessed with building world-class technology - and we want exceptional people to join us.

We are looking for an experienced, commercially-driven Head of Sales, North America to lead and scale watch

Towr's enterprise sales organization across the region. You will inherit an established team of Account Executives covering the Northeast, Southeast, Midwest, Mountain and TOLA territories, with responsibility for driving new business revenue, developing the team and building a repeatable enterprise sales engine.

This is a highly hands-on leadership role. You'll spend time coaching Account Executives, leading strategic customer engagements, driving forecast accuracy and helping shape our go-to-market strategy. You'll work closely with Marketing, Sales Development, Partnerships, Customer Success and Product to strengthen our direct enterprise motion, establish repeatable success across the region and lay the foundations for long-term partner-led growth.

North America represents a key growth market for watch

Towr. While our global go-to-market model is partner-led, this role will initially focus on proving and scaling the direct enterprise sales motion, creating the customer references, repeatable messaging and commercial discipline that enable channel partners to succeed as the business continues to grow.

This role is based in New York.

• Own the North America new business revenue target, delivering accurate forecasting and predictable pipeline growth, reportable to the Board.
• Lead, coach and develop watch
  
  Towr's North American Account Executive team, driving a high-performance culture focused on accountability, execution and continuous improvement.
• Recruit, onboard and develop future sales talent as the North American organization continues to grow.
• Own coverage across Northeast, Southeast, Midwest, Mountain and TOLA.
• Help drive and strengthen the outbound engine underneath the AE team, ensuring consistent targeting, sequencing, messaging, activity standards.
• Coach Account Executives through complex enterprise opportunities, actively participating in strategic customer engagements and helping progress high-value deals.
• Drive sales excellence through disciplined pipeline management, forecast accuracy and consistent adoption of MEDDPICC and other sales methodologies.
• Own territory planning, quota allocation and capacity planning in partnership with the Global VP Commercial.
• Establish and scale a repeatable direct enterprise sales motion that delivers reference customers, predictable execution and sustainable growth.
• Work alongside the Partnerships team to develop and expand the North American MSSP/reseller/partner motion in line with our global partner-led model, as the direct business matures.
• Provide regular market intelligence, competitive insights, pricing and customer feedback to Product and Marketing teams to help shape product strategy and positioning.

• You have significant experience leading high-performing enterprise sales teams within high-growth B2B SaaS or cybersecurity organizations.
• You have successfully scaled an early-stage commercial organization, building repeatable processes, raising performance standards and growing teams through measured execution.
• You have deep experience managing enterprise Account Executives while working closely alongside SDR teams to build effective outbound sales motions.
• You are comfortable operating as a player-coach, regularly joining customer meetings, supporting strategic deals and coaching through complex sales cycles.
• You have a strong track record of consistently delivering and forecasting against ambitious enterprise revenue targets.
• You have extensive experience selling six-figure SaaS subscriptions into large enterprise organizations with complex, multi-stakeholder buying cycles.
• You understand how enterprise security buyers evaluate, procure and deploy cybersecurity solutions, and are comfortable…