Solar Sales Director

Solar Sales Director

Location:

New York, NY

Hours:

Full-Time

Reports to:

COO

Brooklyn Solar Works is a fast-growing solar design and installation company based in New York City, is looking for a driven and experienced Sales Director to elevate their solar sales operation and lead the next phase of growth. This is a high-impact leadership role for someone who brings deep knowledge of the residential solar market, a structured approach to sales process, and a genuine passion for building high-performing teams.

Reporting to the COO and serving on the leadership team, the Sales Director will own the full sales function - from process design and team training to pipeline metrics and accountability culture. This role is designed for a leader who is ready to step in, establish credibility with a tenured team, and help it grow.

• Own and drive monthly, quarterly, and annual residential solar sales targets.
• Design and implement a structured, repeatable sales process that scales with the business.
• Participate in leadership meetings as the voice of the sales function.
• Develop territory and channel strategies to expand the company’s footprint across NYC.
• Collaborate with the Marketing Director to optimize lead flow, conversion, and follow-up processes.
• As a member of the company leadership team, help shape corporate strategy and company culture.

• Lead, coach, and grow a tenured sales team.
• Establish clear KPIs, metrics, and accountability frameworks across the sales function.
• Deliver hands-on training in your sales methodology, ensuring consistency and adoption across the team.
• Provide regular and impactful feedback and mentorship to direct reports.
• Foster an environment of initiative, accountability and continuous improvement.

• Optimize CRM workflows to improve reporting, forecasting, and team productivity.
• Identify and implement opportunities for AI-assisted and virtual sales to expand reach and efficiency.
• Analyze pipeline data, close rates, and customer behavior to drive continuous process improvements.

• Build strong relationships across a tenured, close-knit team - earning trust through consistency and results.
• Work cross-functionally with Operations, Design, and Customer Experience to ensure a seamless customer experience.
• Represent the company at industry events, trade shows, and community engagements.

• Residential solar sales experience - this is non-negotiable; you must know the space.
• Demonstrated track record leading and growing sales teams, ideally 10+ reps.
• A clear, teachable sales methodology that you have implemented and refined.
• Strong process orientation - you build systems, not just close deals.
• Experience driving sales culture change - accountability, metrics, and initiative.
• Comfort working with CRM platforms (Salesforce or equivalent) and data-driven reporting.
• Excellent communication, coaching, and interpersonal skills.
• Ability to manage change within a tenured workforce - relationship-builder first.

• Experience with AI-assisted or virtual sales tools and strategies.
• Familiarity with NYC residential housing and construction market.
• Background in high-growth, entrepreneurial environments.
• Spanish language proficiency.

• Competitive compensation commensurate with experience, including base salary and performance-based incentives. Base salary in the range of $130-$170K with bonus and commissions getting to ~$250-300K OTE.
• Medical, dental, vision, and life insurance - employer covers 100% of employee premiums on select medical plans
• 401(k) Retirement Plan (Traditional & Roth) with 4% tiered company matching - eligible after six months
• Quarterly profit-sharing bonus
• Paid Time Off + 11 company holidays
• Pre-tax commuter transportation benefit (MTA Metro Card)
• HSA and FSA options
• Free Employee Assistance Program (EAP)

Founded in 2015, Brooklyn Solar Works is a solar design and installation firm on a mission to make solar appealing, easy, and accessible for NYC homeowners. We've pioneered a one-of-a-kind…