Sales Specialist, Metro NY

Job Description :
Sales Specialist, Metro NY (Beer & Pre-Mix)

Job Level: Level 6

Location:

New York, NY (Metro NY market) Reporting to:
Distributor Manager, Metro NY

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other.

Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

DBC Sales Specialist is responsible for leading, planning, training, and selling DBC Brands/Programs to retailers and sales teams in the Manhattan Beer Territory. This role is accountable for DBC performance in the territory, with responsibility for volume, share and execution across the full account base. The role is primarily field based calling on both on and off premise trade channels, working with our Distributor Partners and third party Enthuse Field Sales Teams.

• Delivery of Sustainable Share Growth
• Drive strong execution via distribution & display sales.

Working with and relationship building with our Distributors to drive growth

Key Responsibilities

• Create and build relationships with Chain, Independent and On-Premise accounts across the territory to ensure delivery of Diageo Beer Company business objectives.
• Communicate monthly program calendar and drive execution on programming within distributor sales teams both on and off premise.
• Analyze on/off-premise channels within territory to effectively plan and execute promotional activities.
• Assist DM with distributor general sales meetings and weekly team meetings.
• Management of tactical budgets.
• Work collaboratively with DM 60 days in advance to agree upon targets and objectives.
• In trade days expected minimum 4 days per week. Potentially nights and weekends for events.
• Work in field with third party Enthuse field sales.
• Work in field with Distributor sales teams.
• Work in field with DM and independently.
• Individual must be organized and initiative-taking.

• Daily/Weekly account level Pre Plans
• Develop account level goals for distribution, displays and programming activity.
• Develop and deliver the Guinness Quality and rate of sale programs in the On Premise.
• Influence and motivate wholesalers to execute against the key sales drivers by brand for the assigned territory.
• Assist in the planning and execution of kick-off meetings for innovation and programming initiatives as needed.
• Analyze on/off premise channels within territory to effectively plan and execute promotional activities.
• Identify local growth opportunities that tie into Quarterly IBO's.
• Provide grounded market insights including industry dynamics and competitive information.

• Must be a self-starter with a proven track record in influencing others with the use of fact-based selling.
• Must be well organized and possess the ability to prioritize multiple initiatives.
• Able to generate ideas to develop the market.
• Bachelor's degree required.
• Field sales experience preferred.
• Ability to engage, influence, and coordinate retailers and wholesalers who may have different strategic initiatives.
• Experience with Microsoft Excel, PowerPoint, Teams, VIP & Syndicated Data.
• Knowledge Tier 1/major market wholesaler management; consumer need states; retail sales in chain grocery, and on-premise; thorough understanding of wholesaler operations; proven influencing skills.
• Thorough understanding of competitive activity, market dynamics, and quality standards.
• Understanding and application of data analysis.
• Uses and executes metrics to measure performance.

• Persuasive selling, negotiation; problem solving; planning/organizing; proficiency in Microsoft Office; financial acumen; superior written and electronic communication;…