Director, Agency Partnerships

Director, Agency Partnerships – NORAM (Pod Lead)

Smartly.io is hiring a Director, Agency Partnerships – NORAM to expand and accelerate growth across our North America agency portfolio. This role serves as a Pod Lead, owning a defined set of strategic agency relationships while leading a pod of Agency Development Partners (ADPs) to deliver measurable commercial outcomes.

This is a player-coach role with direct individual revenue responsibility, in addition to accountability for the pod’s overall team target. Success requires a leader who can actively sell, lead complex deals, and coach others while operating at the intersection of agency influence, enterprise sales execution, and internal orchestration.

• Carry an individual revenue target while also owning the pod’s aggregate team target, leading by example through active deal ownership and direct agency and client engagement.
• Own revenue growth across a defined portfolio of North American agency partners, including pipeline creation, forecasting, and quarterly performance against targets.
• Drive net-new revenue, expansion, and multi-year commitments by identifying scalable opportunities across agency holding companies and priority clients.
• Shape deal strategy, guide negotiations, and close complex, multi-stakeholder opportunities involving agencies, brands, and internal teams.
• Partner closely with Brand Sales, Solutions, Product, and Customer Success to advance opportunities from early signal through contract execution.

• Serve as a senior commercial point of contact for priority agency partners, building trust while consistently advancing Smartly’s business objectives.
• Influence agency stakeholders across strategy, media, and activation teams to position Smartly as a core growth partner, not a point solution.
• Navigate agency operating models, incentives, and client dynamics to align Smartly’s platform with performance goals.

• Lead and coach a pod of Agency Development Partners, setting clear expectations around pipeline quality, deal execution, and revenue contribution.
• Personally own and advance priority opportunities while modeling strong sales fundamentals, including qualification, account planning, and close discipline.
• Inspect deals, provide hands‑on coaching, and raise execution standards across the pod.
• Foster a culture of accountability, collaboration, and continuous improvement.

• Maintain accurate forecasting and pipeline hygiene, using data to drive prioritization and decision‑making.
• Partner with Sales Ops and Enablement to improve repeatability, role clarity, and commercial consistency across the agency motion.
• Provide structured feedback to Product and Leadership based on frontline commercial learnings from agencies and clients.

• Consistent delivery against both individual and team revenue targets.
• A healthy, well‑qualified pipeline with clear paths to close.
• Strong internal confidence in your ability to lead deals, not just relationships.
• Agency partners who see Smartly as a strategic growth driver and invest accordingly.
• A pod that executes with rigor, clarity, and increasing commercial maturity.

• Proven experience leading enterprise or agency‑led sales motions with clear ownership of revenue outcomes.
• Demonstrated success operating as a player‑coach, carrying a personal quota while leading others to deliver against shared targets.
• Strong deal leadership experience, including closing complex, multi‑party opportunities.
• Experience forecasting, inspecting pipeline, and holding teams accountable to commercial goals.
• Executive presence with the ability…