Regional Sales Manager - Surgical - East

Regional Sales Manager - East

Surgical Business Unit

Caldera Medical’s Mission

To Improve the Quality of Life for Women!

The Regional Sales Manager is a field‑based commercial leader responsible for driving revenue growth, building, and developing a high‑performance sales team, and establishing Caldera’s Surgical Division as the competitive conversion choice in hysteroscopic tissue removal. This is a builder’s role — equal parts coach, strategist, and closer. Reporting to the National Sales Director and operating as a key member of the commercial leadership team, you will own regional execution across hospital ORs, ambulatory surgery centers (ASCs), and office‑based settings.

You will be expected to lead from the front — in the OR, with key opinion leaders, alongside our national accounts team and with your team in the field. The ideal candidate is energized by competitive markets, motivated by mission, and relentless in pursuit of results.

• Own and exceed monthly, quarterly, and annual revenue quotas for your region through competitive conversion and new account development.
• Build and execute territory‑level business plans with clear drivers, tactics, and measurable outcomes — translating corporate strategy into actionable regional priorities.
• Drive adoption across all care settings — hospital ORs, ASCs, and office‑based practices — with differentiated selling strategies tailored to each environment.
• Leverage CRM data (Salesforce), market analytics, and payer dynamics to identify high‑value opportunities and convert them to revenue with urgency.
• Navigate and obtain VAC (Value Analysis Committee) approvals; own the full consultative selling cycle from clinical introduction through contracting.

• Recruit, hire, and retain top commercial talent; build a team that reflects Caldera’s C4 Values — Care, Collaborate, Challenge, and Create.
• Coach and develop direct reports through structured field rides, performance reviews, and individualized development plans aligned to career growth.
• Lead the team through change and ambiguity inherent in a high‑growth startup division, model adaptability, and resilience.
• Set clear performance expectations, manage accountability consistently, and take corrective action with both urgency and precision.
• Foster a culture of clinical excellence, competitive urgency, and patient focus across every member of the regional team.

• Build and sustain deep relationships with key opinion leaders (KOLs), high‑volume proceduralists, and strategic institutional accounts within the region.
• Support the development and growth of IDN systems and GPO relationships in partnership with Strategic Accounts.
• Provide regional insights on customer needs, competitive landscape, and payer dynamics to inform national commercial strategy.
• Represent Caldera Medical at regional conferences, surgical training events, and clinical education programs.

• Maintain rigorous CRM discipline — pipeline accuracy, activity logging, and forecast integrity are non‑negotiable.
• Monitor regional performance metrics and produce clear, data‑driven business reviews for senior leadership.
• Collaborate cross‑functionally with Marketing, Clinical Affairs, and Product Management to ensure field execution is aligned with launch strategies and clinical evidence.
• Manage regional budget and resources with P&L awareness; maximize return on field investments.
• Contribute to executive‑level business reviews, partnership evaluations, and due diligence processes as needed.

• Bachelor’s degree required; advanced degree (MBA, MS) preferred.
• 5+ years of medical device sales experience with a demonstrated track record of exceeding quota.
• 2+ years of medical device sales management experience, with a minimum of 5 direct reports.
• Proven experience selling into the OR; ability to navigate the VAC process and clinical decision‑making hierarchies in hospital and ASC environments.
• Experience in a fast‑growth company or division; comfortable operating in a…