Go-to-Market; GTM) Lead

# Go-to-Market (GTM) Lead New York Apply for this job
* Permanent* Experienced Professionals
* Software Engineering
* -en US Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.##

Job Description About the Role Capgemini is seeking a highly motivated and strategic Go-to-Market (GTM) Lead for the High Touch to drive the growth, market positioning, and joint business development strategy with High Touch. This leader will be responsible for building and executing the alliance strategy, creating differentiated market offerings, enabling sales teams, and driving revenue growth through co-selling and joint solution development.

Key Responsibilities Strategy & Growth
• Define and execute Capgemini's GTM strategy for the High Touch partnership.  
• Develop joint business plans, growth targets, and market expansion strategies.  
• Foster executive relationships across Capgemini and High Touch leadership teams.  
• Identify new market opportunities and industry-specific use cases that leverage High Touch capabilities.  
• Establish and track alliance KPIs, pipeline growth, partner-sourced opportunities, and revenue targets.

Solution Development & Market Differentiation
• Collaborate with Capgemini practices to create industry-specific solutions powered by High Touch.  
• Develop repeatable offerings focused on Customer Data Platforms (CDP), Composable CDP, AI-driven personalization, customer analytics, and marketing transformation.  
• Create joint value propositions, accelerators, demos, and reference architectures.  
• Build thought leadership and market messaging around customer-centric data activation strategies.

Sales Enablement & Pipeline Development
• Partner with sales leaders to identify, qualify, and close opportunities.  
• Develop sales plays, account targeting strategies, and go-to-market campaigns.  
• Enable account teams through training, workshops, and solution positioning.  
• Lead joint customer engagements, executive presentations, and strategic pursuits.  
• Drive partner-influenced and partner-sourced revenue growth.  
• collaboration with High Touch.

Partner Management & Governance
• Establish a governance framework to manage the alliance relationship.  
• Coordinate executive business reviews and quarterly planning sessions.  
• Monitor partnership performance and recommend strategic adjustments.  
• Ensure alignment between alliance objectives and Capgemini business priorities.##

Job Description

Required Qualifications Experience
• 10+ years of experience in alliance management, business development, partner ecosystems, or go-to-market leadership.  
• Experience working with data platforms, customer data technologies, CRM, marketing automation, or analytics solutions.  
• Proven track record of driving partner-led revenue growth and strategic alliances.  
• Experience developing solutions and GTM initiatives with technology partners.  
• Strong understanding of customer experience, data activation, personalization, and digital transformation.

Preferred Experience
• Experience with High Touch, Segment, Snowflake, Databricks, Salesforce Data Cloud, Adobe Experience Platform, or related ecosystems.  
• Knowledge of composable CDP architectures and first-party data strategies.  
• Experience selling or delivering cloud, analytics, Mar Tech, or customer engagement solutions.  
• Background in consulting, professional services, or systems integration…