Chief Revenue Officer

POSITION OVERVIEW

Bluefish is hiring its first Chief Revenue Officer — the most senior hire the company will ever make. The CRO will own the full revenue function: new logo acquisition, customer success, growth, and agency. Every customer‑facing team and every dollar of revenue reports into this role. This is not a VP of Sales with a different title. It is a company‑defining hire.

The mandate is to take Bluefish from its current ARR to $100M within 12 to 18 months. The foundations are in place: a category‑defining product, a roster of Fortune 500 logos, a pilot conversion rate that competitors cannot match, and a founding team that has done this before. What the business needs now is the commercial architect who can build the machine that scales it.

The CRO will join the leadership team alongside the CEO and COO — both serial founders who have built and sold companies to Microsoft and Facebook. They are deeply involved, hold high standards, and are looking for a genuine partner: someone who brings the commercial depth and operating rigor to match their product vision.

• Own the Revenue Number: Take full accountability for Bluefish’s top‑line growth across all revenue streams — new logo, expansion, renewal, and agency. Build the plan that reaches $100M ARR and execute against it relentlessly.
• Lead the Full Revenue Organization: Oversee and develop all customer‑facing teams: new logo acquisition, customer success and retention, growth and land‑and‑expand, and agency partnerships. Build the VP layer below you and develop the leaders who run each function.
• Personally Close Enterprise Deals: This is not a role that delegates selling on day one. The CRO will be personally involved in the highest‑value enterprise relationships — working alongside the founders at CMO and C‑suite level until the team can own those relationships independently.
• Build the Go‑to‑Market Engine: Define and execute the GTM strategy across direct brand and agency channels. Build the outbound motion, establish the operating cadence, and create the forecasting and pipeline infrastructure that makes revenue predictable at scale.
• Develop the Agency Channel: Bluefish’s agency relationships — Omnicom, Dentsu, and others — represent a meaningful and growing portion of revenue. The CRO will build a deliberate strategy for deepening those partnerships while protecting the brand‑direct motion that is core to Bluefish’s differentiation.
• Set Pricing, Positioning, and Sales Motion: Bluefish is still early in formalizing how it goes to market. The CRO will have significant input on pricing architecture, enterprise packaging, and the sales motion that best positions the platform against legacy competitors.
• Build the Leadership Team: Hire and develop the VP layer across each revenue function. Establish the performance culture, define what great looks like at every level, and hold the organization to it.
• Partner with the Founders: Serve as a core member of the leadership team. Contribute to company strategy, board conversations, and the broader vision for where Bluefish is going — not just how it gets there commercially.

• Proven revenue scaling from early stage to $100M ARR — must have taken a company through this band as the senior revenue leader. Not adjacent to it. Actually done it.
• Full revenue function ownership — has led more than just new logo sales. Prior accountability for customer success, growth, or agency in addition to new business is required. This is a CRO role in scope and expectation.
• Fortune 500 enterprise sales at the executive buyer level — direct experience selling to CMOs, Chief Marketing Officers, and C‑suite marketing leaders at the world’s largest brands. Understands how billion‑dollar marketing organizations make decisions.
• Deep martech or ad tech domain fluency — knows the landscape being disrupted, the incumbents’ weaknesses, and how enterprise marketing stacks are bought and built. Has a map to the castle inside Fortune 500 marketing organizations.
• Outbound and direct enterprise GTM — has built a scalable go‑to‑market motion that combines direct brand relationships with a…