Territory Sales Representative; Eyewear

As a Territory Sales Representative you will drive sales growth by achieving revenue targets, expanding distribution, and delivering exceptional customer service. Execute brand strategies while maintaining high standards in training, merchandising, and productivity.

Europa Eyewear, headquartered in Vernon Hills, IL, is one of the largest independent designers and manufacturers of eyewear frames in the United States. Our diverse portfolio includes STATE Optical Co., American Optical, Scott Harris, Cinzia, Michael Ryen, Cote D’Azur, Coco & Breezy, Adin Thomas, DB4K, Elements, and INVU. From heritage-driven icons to contemporary, fashion-forward lines, Europa’s brands are crafted to connect with patients and customers alike.

Europa is committed to serving our customers and the optical market with unique, high-quality, independent eyewear brands and partner-first support. We are equally committed to empowering our team, ensuring they have the support, freedom, and opportunities to grow. At Europa, we’re not just a company – we’re a community driven by a shared purpose. Our culture is built on the pillars of independence, entrepreneurship, grounded values, and approachability, which makes us an exciting and dynamic place to build a career.

We offer generous benefits, competitive salaries, opportunities for professional growth and career advancement. We prioritize and maintain an inclusive, diverse, and respectful culture, and ensure reasonable accommodation is made to enable individuals with disabilities to perform the essential functions of their role.

• Achieve monthly, quarterly, and annual sales, distribution, and productivity targets.
• Develop and follow an effective call plan to ensure regular customer visits, maintaining a rotation schedule of 4 to 12 weeks for all customers.
• Regularly visit customers to ensure optimal visual merchandising, refreshing point-of-purchase (POP) materials and board space to align with brand positioning and support product sell-through.
• Utilize reports, training, samples, and hardware/software to manage customer relationships and enhance sales performance.
• Cultivate and strengthen working relationships at all levels within practices and businesses.
• Conduct regular customer training sessions, using all available brand materials to ensure consistent messaging and alignment with brand positioning.
• Continue developing the existing customer base while prospecting for new business opportunities in the market.
• Represent Europa at local, regional, and national trade shows.
• Submit weekly, monthly, and quarterly metrics to leadership, contributing to the development of growth strategies.
• Attend required corporate training sessions, conference calls, and team meetings.
• Plan and execute trunk shows and other patient/consumer events in key practices to drive brand awareness and sales.

• Consistently meets or exceeds sales targets.
• Skilled in prospecting, lead generation, and closing deals.

• Builds strong, long-term partnerships.
• Uses consultative selling to understand and meet customer needs.

• Effectively prioritizes and organizes customer visits.
• Expands existing accounts while securing new business.

• Clearly conveys product value and brand messaging.
• Conducts effective training and sales presentations.

• Leverages reports and insights to refine sales strategies.
• Ensures merchandising and brand standards drive sell-through.
• Thrives in a fast-paced, competitive environment.
• Manages time efficiently and adapts to changing market conditions.

• 2+ years of proven sales experience with a track record of exceeding targets.
• Ability to lift and transport sample bags (25 lbs).
• Strong communication, presentation, and relationship-building skills.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Critical thinking and problem-solving ability.
• Willingness to travel extensively (up to 100%), including overnight stays.
• Valid driver's license and U.S. work authorization.
• W-2 position with uncapped earning potential.
• 401(k)…