Director of Sales

About Fora

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. Our comprehensive,
business-in-a-box platform combines cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships, giving travel entrepreneurs everything they need to launch and scale successfully. At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Founded in 2021 by seasoned entrepreneurs,Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City
. In 2025, we announced our $60 million Series B and C investment rounds
, led by Thrive Capital
and Insight Partners
, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a Linked In Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

Fora is seeking a founding Director of Sales to lead our sales organization across both inbound and outbound motions. This role will be responsible for building the foundation of Fora’s outbound sales organization while continuing to lead and develop our existing inbound sales team.

This is a highly entrepreneurial leadership opportunity for someone who enjoys building from first principles. You will hire and develop Fora’s first team of outbound Account Executives, define the outbound sales strategy and playbook, establish scalable operating processes, and create the coaching, compensation, and performance frameworks needed to support long term growth.

Based in New York and reporting to the Chief Marketing & GTM Officer, this role will play a critical part in accelerating GMV growth and shaping the next phase of Fora’s commercial organization.

• Build Fora’s outbound sales organization from the ground up by developing the strategy, playbook, operating model, and team structure for a scalable outbound motion.
• Develop a hiring strategy for the outbound Account Executive organization and the existing Business Development Representative team, aligning team growth with business goals and revenue performance.
• Hire, onboard, coach, and develop high performing Account Executives while fostering a culture of accountability, continuous improvement, and execution.
• Lead and elevate the existing Business Development Representative team by implementing consistent coaching, performance management, and career development practices.
• Design and implement structured sales enablement programs, including onboarding, ramp plans, call reviews, skills development, and ongoing performance feedback.
• Develop compensation plans, quota frameworks, and ramp structures that support sustainable GMV growth while aligning with company economics.
• Experiment with outbound prospecting strategies, messaging, and channel mix to identify effective approaches, then translate learnings into repeatable processes and playbooks.
• Partner closely with Revenue Operations to establish reporting, performance dashboards, and the operational metrics needed to measure and optimize a newly established outbound motion.
• Collaborate cross functionally with Marketing and other partners to build a…