Director of Sales

* Must be based in either NYC metro, Chicago metro, or Boulder metro for a hybrid role when not traveling*

• Own Retail and Food service revenue, P&L performance, and commercial planning across revenue, margin, trade spend, and profitability.
• Lead annual planning (AOP) and develop the multi-channel commercial roadmap in partnership with Sales, Finance, Supply Chain, Operations, and Marketing.
• Define channel and customer priorities across grocery, mass, club, specialty, food service, and emerging channels.
• Oversee pricing strategy, trade investment, retailer JBPs, and major customer agreements.
• Partner with Sales leadership on account strategy, new business development, customer planning, and key negotiations.
• Build and scale the Food service channel strategy, including distributor partnerships, route-to-market, and organizational growth.
• Lead the commercial operating cadence, aligning cross-functional teams on forecasts, launches, trade planning, and execution.
• Drive forecast accuracy, commercialization readiness, broker management, and distributor performance.
• Coach and develop the commercial organization while planning future team growth.
• Present commercial strategy and business performance to executive leadership.

• 8+ years of commercial leadership experience within CPG, including retail sales, sales strategy, or go-to-market leadership.
• Proven experience managing retail accounts across grocery, mass, club, specialty, and/or food service channels; refrigerated or fresh food experience preferred.
• Demonstrated P&L ownership with expertise in pricing, trade spend, forecasting, and commercial planning.
• Experience building or scaling commercial organizations, sales processes, or broker networks in a high-growth environment.
• Strong understanding of retail commercialization, including category reviews, JBPs, promotions, pricing, and new product launches.
• Highly analytical with the ability to translate data into actionable business decisions.
• Proven cross-functional leadership and the ability to influence Finance, Supply Chain, Marketing, and Operations.
• Strong people leader with excellent communication and executive presentation skills.
• Bachelor's degree required; MBA preferred