VP of Sales

Bluefish is seeking a high-impact, seasoned VP of Sales to build and scale the company’s go-to-market strategy and revenue execution. This leader will own sales outcomes and drive top‑line growth across Bluefish’s initial roster of AI products, while laying the foundation for a repeatable, scalable sales engine.

To succeed in this role, you must be a full‑stack sales leader with deep experience selling into enterprise brands, strong executive presence, and the ability to operate as a player/coach in an early‑stage environment. You will initially lead from the front as an individual contributor—closing strategic deals directly—while progressively hiring, developing, and managing a high‑performing team and sales operating system.

This role requires high autonomy, strong judgement, and the ability to execute quickly while building long‑term scale.

• Own enterprise revenue for Bluefish, reporting directly to the CEO, with accountability for revenue growth, pipeline health, and forecast accuracy
• Develop and execute a fast‑moving GTM strategy, including segmentation, ICP definition, positioning inputs, account targeting, and sales motion design
• Deliver against aggressive revenue targets, consistently meeting or exceeding quarterly and annual goals
• Lead from the front as a strategic closer, engaging and expanding relationships with executive‑level stakeholders at major global brands
• Drive net‑new customer acquisition while identifying and capitalizing on expansion opportunities across existing accounts
• Build a repeatable enterprise sales motion including:
  • pipeline generation and qualification
  • mutual action plans and close plans
  • pricing and packaging strategy
  • procurement and legal navigation
• Create and manage sales operating cadence (weekly pipeline reviews, forecast calls, QBRs) and continuously improve CRM hygiene and reporting
• Partner closely with product and engineering to:
  • influence roadmap and prioritization based on customer needs
  • ensure product‑market fit feedback loops
  • support enterprise readiness (security, compliance, integrations)
• Hire, build, and lead a high‑performance sales org, including recruiting, onboarding, coaching, and performance management
• Develop and mentor sales leaders and AEs, improving:
  • discovery quality
  • deal strategy and execution
  • executive‑level communication
  • negotiation and closing discipline
• Proactively monitor and respond to industry trends, customer needs, and competitive landscape to stay ahead of market shifts
• Serve as an external‑facing leader: representing Bluefish through industry events, customer meetings, and thought leadership that strengthens brand credibility and market authority
• Act as a key cross‑functional partner across Marketing, Customer Success, Product, and Leadership to ensure coordinated growth execution

• 10+ years of experience in enterprise sales, including leading teams and scaling revenue
• Proven track record of building and leading early‑stage or scaling sales organizations
• Deep experience with complex enterprise sales cycles and high ACVs
• Strong understanding of selling martech / data / AI‑driven solutions into enterprise brands
• Familiarity with AI and data concepts
• Demonstrated ability to build relationships and credibility with C‑level executives
• History of consistently achieving revenue targets and building predictable pipelines
• Strong hiring and talent development record—able to attract and retain top performers
• Ability to operate effectively as an individual contributor while building a team over time
• Exceptional communication, collaboration, and analytical skills
• Comfortable working in a small team and thriving in a fast‑paced, high‑intensity environment
• Willingness to travel as needed

About Bluefish

Bluefish is the enterprise…