Director of Sales - Nell

Nell Hotels is a collection of distinctive luxury hotels and residences united by a shared commitment to warm, intuitive hospitality, cultural connection and unparalleled access. Founded on the legacy of The Little Nell in Aspen, Colorado, the portfolio includes The Little Nell, Aspen’s only Five-Star, Five-Diamond ski-in/ski-out hotel; the Residences at The Little Nell; and The Nell New York, opening in 2027 as the first hotel within Rockefeller Center and New York City’s only Relais & Châteaux property.

At each Nell Hotels property, the guest experience is guided by four defining pillars: creating a sense of home, unveiling distinctive access, engaging with intention and sparking après energy. Rooted in the belief that true luxury is defined by familiarity, Nell Hotels creates deeply personal experiences that make guests feel welcomed, recognized and connected to the destinations they visit. For more information, visit Nell Hotels | Luxury Hotels in Aspen & New York.

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The Director of Sales (DOS) will lead the commercial launch and ongoing revenue performance of The Nell, New York, Aspen Hospitality’s highly anticipated opening at Rockefeller Center in the Fall of 2027. This role is first and foremost a pre-opening commercial leadership position. The DOS will be responsible for building Nell’s transient, group, and events pipeline, contracting anchor corporate accounts, activating key consortia and TA networks, and ensuring the property meets its on-the-books targets before a single guest arrives.

Following opening, the DOS will lead all transient, group, and event sales efforts to achieve and exceed revenue and profitability targets, while managing, mentoring, and developing the sales team. The DOS will serve as Nell’s primary commercial representative to the luxury travel advisor community, global consortia programs, corporate accounts, and local and national organizations. This position reports to the Hotel General Manager and Vice President of Sales.

The salary range for this position is $170,000 - $200,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Applications for this position will be accepted until August 26, 2026.

• Divisional leader for the following departments:
  Transient, Group & Onsite Event Sales
• Responsible for the property’s proactive and reactive sales efforts, providing day to day leadership to Sales and Event managers to achieve hotel sales objectives and revenue goals
• Develop personal and team sales goals and strategies and ensure alignment with the brand business strategy
• Execute sales strategies for guestrooms, meetings and onsite events to ensure individual and team booking goals are achieved
• Assist leaders of hotel revenue generating departments in the development of effective revenue strategies and provide team and individual strategic direction to achieve budgeted revenue goals
• Ongoing research of competitor's sales team strategies to identify ways to grow occupancy, RevPAR and increased overall market share for the hotels
• Facilitate sales strategy meetings to provide and solicit team input weekly
• Lead implementation, development and team member training on Sales Account Management platforms, Property Management Systems and new technologies introduced to the organization to further develop our industry positioning
• Regularly review STAR reports, leisure and group industry reports, leadership reports, NYC Tourism and community leadership reports
• Maintain…