Business Development Manager, Medical Aesthetics

Build the Channel, Then Win It

L-Nutra is a pre-IPO clinical nutrition and longevity company built on decades of research and over $36M in NIH and EU funding. Our Prol Lon Fasting Mimicking Diet is the clinically studied nutrition program that has earned real credibility with physicians and a growing HCP footprint. Medical aesthetics is a brand-new channel for Prol Lon — and we’re hiring the person who will build it from the ground up and personally win the first accounts that prove it works.

This is more than a sales seat. You’ll stand up the channel end to end — positioning, materials, lead generation, and event presence, built shoulder-to-shoulder with marketing — while running the full cycle on net-new accounts yourself. You’ll be the first person in this seat, with a clinically grounded product, a leadership team investing in the channel, and real runway to grow as it scales.

Medical aesthetics has changed. The patient walking into a med spa, dermatology, or aesthetic practice today is increasingly there for more than a single procedure — they want weight, energy, skin-from-within, and longevity, and they’re paying cash to get it. The GLP-1 wave has accelerated this: practices are now managing weight journeys, lean-mass preservation, and post-treatment maintenance, and they’re actively looking for clinically credible programs that extend the patient relationship between visits.

That’s exactly where Prol Lon fits — a clinically studied, patient-pay program that complements aesthetic and weight protocols rather than competing with them. The opportunity is real, but the channel doesn’t exist yet. There’s no inherited book, no playbook, no materials. This role builds all three — and proves the motion is worth scaling.

Stand Up the Channel

• Build the medical-aesthetics channel end to end— positioning, target segmentation, and the go-to-market motion for Prol Lon.
• Partner with marketing on the toolkit— channel-specific materials, messaging, and collateral that make the case to aesthetic practices.
• Design and run lead generation— campaigns, target lists, and outreach motions, built with marketing, that keep the funnel full.

Working closely with leadership and marketing

• Decide where and how the channel shows up— which conferences and events to attend, how to present at them, and how to follow up so presence converts to pipeline.[GU1]

• Cold-prospect and personally close— run the full cycle from first conversation to first qualifying order, winning the net-new accounts that prove the channel.
• Sell consultatively to owners and injectors— credible on the science, practical on the patient and the practice economics.
• Bring the GLP‑1 conversation— position Prol Lon inside the weight and maintenance protocols practices are already running, not as a separate pitch.

• Onboard each new account through its first 12 months,then hand off to account management so it’s retained and grown.
• Feed channel learnings backinto marketing’s roadmap and into the decision on whether and how to scale the channel.

• Keep Zoho clean— lead source, pipeline stages, and attribution current — and maintain healthy pipeline coverage so the channel is legible to you and to leadership.

• Track record building a new channel or GTM motion— ideally in medical aesthetics or an adjacent practice channel — not just working an established one.
• Equal parts strategic and hands‑on— you can design a channel and partner with marketing on materials, campaigns, and events, and you can personally close.
• Credible, consultative selling to practice owners and injectors— you can hold the…