Senior Creative Director Brand & Integrated Campaigns

Senior Creative Director, Copy – Brand & Integrated Campaigns

• New York, New York

Job : R-1100913

You want more out of a career. A place to share your ideas freely - even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world.

Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

We are looking for a visionary Senior Creative Director, Copy to serve as a primary catalyst for our new. In this role, you will lead the conceptual and verbal direction for major integrated Above-The-Line (ATL) campaigns, ensuring speed to market and scaled delivery without compromising brand stewardship or creative excellence. You are a master storyteller and conceptual thinker who thrives on finding big, culturally resonant ideas, sharpening how a brand speaks, elevating in-house creative and driving agile, cross-functional alignment.

AI as Your Creative Co-Pilot
:
We are building an AI-integrated ecosystem where technology acts as a force multiplier for human creativity. In this role, you will champion agentic workflows and advanced GenAI solutions across the creative development pipeline—from brainstorming and rapid concept exploration to copy iteration and content development. By embedding AI into our daily practices, you will eliminate operational friction, smash production bottlenecks and give creative teams more time and freedom to focus on what matters most:
original thinking and exceptional ideas
.

Responsibilities include:

• Orchestrate Unified Brand Ecosystems
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  Lead the conceptual and verbal evolution of full-funnel integrated campaigns, ensuring every touchpoint - from broadcast and OOH to social-first experiences - connects to a singular, high-impact brand idea and voice.
• Institutionalize AI-Augmented Creative Workflows
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  Spearhead the adoption of agentic AI within the creative pipeline to transform traditional ways of working, shifting focus from manual execution toward higher-level conceptual thinking, rapid exploration and creative iteration.
• Architect Scalable In-House Creative Capabilities
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  Move beyond agency reliance by building and refining in-house creative frameworks that deliver best-in-class ideas and executions with unprecedented speed and operational agility.
• Cultivate Cross-Functional Synergy
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  Act as a strategic bridge between disparate Business Units and brand teams, breaking down silos to ensure conceptual, visual and verbal consistency across the enterprise.
• Elevate Creative Talent & Culture
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  Build a future-ready team through mentorship in conceptual thinking, writing, storytelling and next-gen technology, fostering an environment of experimentation, creative ambition and intellectual curiosity.
• Drive Data-Informed Cultural Relevance
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  Translate consumer insights, cultural signals and performance analytics into compelling ideas and narratives that resonate in culture, ensuring work is not just entertaining, but strategically engineered to drive measurable impact.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience with in top-tier advertising agencies or world-class in-house creative teams, with a heavily decorated…