VP, Sales East Coast

FIREFLY

Fueled by the most advanced tracking, measurement, and optimization capabilities available in the out-of-home industry, Firefly is an innovative data-first ad network delivering the most relevant messages at the most relevant moments using car top and in-car solutions. Our proprietary screens deliver dynamic content based on location-based, GPS-enabled triggers. We empower brands to efficiently engage consumers in major markets across the U.S. including New York City, Chicago, Las Vegas, San Francisco, Los Angeles, and Miami.

Firefly empowers our employees to thrive by embracing their authentic selves
, fostering a culture of individuality, and celebrating diversity. We believe that when you can be yourself at work, you can bring your best to the table. We value your unique perspectives and contributions, recognizing that every idea, no matter how unconventional, has the potential to drive innovation and progress.

Join us, and discover a workplace where you can truly be yourself, make a meaningful impact, and boldly explore new horizons.

Drive the light, accelerate innovation, steer with authenticity!

Firefly is seeking a seasoned, executive-level sales leader to join as VP, Sales East Coast, based in New York. This senior role is built for a leader with strong sales fundamentals and a data-driven, coaching-first mindset — someone who builds great teams, adapts quickly across different environments, and knows how to translate that combination into durable, profitable revenue growth.

This is not an entry point into sales leadership. We’re looking for someone who has successfully built executive-level relationships with complex enterprise customers and can quickly translate that experience into the agency and brand ecosystem. You have a track record of leading high-performing teams, building a diversified, resilient book of business, and running a disciplined, data-driven sales operation — and you're energized by the challenge of doing it inside a fast-growing, category-defining company.

As VP, Sales East Coast, you will lead and grow Firefly's New York sales team — owning both the region's revenue outcomes and the people who drive them. You'll serve as one of Firefly's most visible leaders in its largest market, building an accountable, high-performing organization that sets the pace for the rest of the company.

• Own the East Coast region's revenue and profitability, translating growth targets into clear strategies, seller-level goals, and execution plans.
• Build and continuously improve a regional sales playbook covering prospecting, account prioritization, relationship-building, pipeline creation, deal advancement, closing, and account growth.
• Set clear activity and performance standards, tying leading indicators (prospecting, meetings, account penetration, opportunity creation, pipeline development) to revenue outcomes, and reinforce them through consistent 1:1s, pipeline reviews, account planning, deal coaching, forecasting, and performance management.
• Develop account penetration strategies that deepen and widen Firefly's presence within existing customers, expanding relationships and identifying new brands, budgets, teams, and decision-makers.
• Build a diversified new-business engine spanning agency, client-direct, Tier 2 agency, and emerging channels.
• Grow revenue across Firefly's full portfolio — digital and static tops, car wraps, in-car, billboard, experiential, and programmatic — by packaging capabilities into major tentpole and event programs, and embedding data, targeting, and measurement into every seller's strategy.
• Recruit, hire, onboard, coach, and develop a high-performing New York sales team, using data, technology, and AI-enabled tools to boost…