Director of Sales and Marketing

Company:
Growing multi location quick-service restaurant group, brand name to be announced

Location:

Brooklyn, New York

Schedule:

Full time with regular restaurant visits and community events Compensation:
Salary plus catering commission and promotional performance bonuses The Opportunity

A growing New York City restaurant group is seeking a hands‑on Director of Sales and Marketing to build the brand and drive measurable revenue across multiple locations. This role owns catering growth, digital marketing, loyalty, local store marketing, community engagement, and campaign performance.

This is not a content-only position. The successful candidate will create the strategy, execute the details, pursue sales opportunities, support restaurant teams, and show how marketing activity translates into sales, traffic, loyalty, and repeat business.

• Build and actively manage a catering sales pipeline across all restaurant locations.
• Pursue corporate, school, hospital, university, event, faith‑based, nonprofit, venue, and community catering opportunities.
• Create and manage holiday, seasonal, product, loyalty, and local store promotions.
• Manage Toast email and SMS campaigns, guest segmentation, loyalty growth, and win‑back efforts.
• Lead the social media strategy, oversee content creators, and coordinate design projects with the company’s external creative partner.
• Plan in‑store activations, sampling, partnerships, networking, and community engagement.
• Maintain accurate menus, promotions, pricing, POS content, digital signage, and other customer‑facing materials.
• Equip restaurant teams with clear campaign instructions, talking points, timelines, and training.
• Track revenue, traffic, guest engagement, campaign return, and catering conversion by location and channel.
• Protect the brand and work with operations to address customer experience or reputation concerns.

• Catering revenue and qualified sales opportunities grow consistently.
• Promotions produce measurable sales, traffic, loyalty, or guest‑frequency gains.
• Marketing campaigns are organized, on time, accurately executed, and understood by restaurant teams.
• Customer‑facing platforms remain current and consistent across every location.
• Leadership receives clear reporting on results, return on investment, and next actions.

• Proven restaurant, hospitality, retail, franchise, or multi‑location sales and marketing experience.
• Demonstrated ability to generate revenue and convert relationships into recurring business.
• Strong catering sales, business development, communication, and closing skills.
• Experience with email, SMS, loyalty, social media, digital campaigns, and performance reporting.
• Experience with Toast or a comparable restaurant POS and marketing platform is strongly preferred.
• Ability to balance strategy with hands‑on execution across several locations and priorities.
• Knowledge of New York City neighborhoods, communities, and business networks is a plus.

The compensation package includes a competitive base salary, commission on qualifying catering sales, and a separate promotional performance bonus for approved campaigns that achieve defined business goals. Launching a promotion alone does not qualify for a bonus. Results must be measurable and verified under the company compensation plan.

The company is committed to providing equal employment opportunities and considers qualified applicants without regard to legally protected characteristics.