Event and Sales Manager - Mercado Little Spain

Description

Job Title: Event Sales Manager
Location: Mercado Little Spain – New York, NY
Reports To: Director of Event Sales
Department: Sales & Events
Employment Type: Full-Time, Exempt
Compensation: $75,000 - $85,000 Base Salary + 1.25% Commission + Benefits

José Andrés Group (JAG) is a hospitality company led by Chef José Andrés, known for outstanding guest experiences, culinary innovation, and a values‑driven culture. Our teams bring world‑class food and warm hospitality to life across acclaimed concepts worldwide.

Located in the heart of Hudson Yards,
Mercado Little Spain is a vibrant culinary destination celebrating the food, drinks, culture, and hospitality of Spain. With multiple restaurants and unique event spaces under one roof, Mercado Little Spain offers a dynamic setting for corporate events, social celebrations, group dining, receptions, and full‑scale buyouts.

The Event Sales Manager is responsible for driving private dining and event revenue for Mercado Little Spain through proactive sales, strong client relationships, and exceptional event planning and execution.

This position manages the event sales process from initial inquiry and prospecting through contracting, planning, execution, and post‑event follow‑up. The Event Sales Manager will develop new business while maximizing inbound opportunities and building long‑term relationships with corporate clients, event planners, destination management companies, hotels, concierge partners, and social clients.

The ideal candidate is a sales‑minded hospitality professional who is highly organized, responsive, relationship‑driven, and motivated by achieving revenue goals. They should be equally comfortable prospecting for new business, conducting a site tour, negotiating an event, building a BEO, and collaborating with Operations and Culinary teams to deliver an exceptional experience.

• Drive private dining, group dining, catering, and event revenue for Mercado Little Spain.
• Manage incoming event inquiries with urgency, professionalism, and strong follow-through.
• Proactively prospect and develop new corporate, social, hospitality, and event‑planning business.
• Convert qualified leads into confirmed events through thoughtful and strategic sales efforts.
• Conduct site tours and confidently present Mercado Little Spain's event spaces and capabilities.
• Prepare customized proposals, menus, pricing, and event recommendations based on client needs.
• Negotiate event details within established pricing and business guidelines.
• Identify opportunities to upsell food, beverage, space, enhancements, and additional experiences.
• Maintain an active sales pipeline and consistently work toward established individual and department revenue goals.
• Track lost business and identify opportunities to improve conversion.

• Develop and maintain relationships with corporate clients, executive assistants, event planners, DMCs, hotels, luxury concierge teams, wedding and social planners, and other referral partners.
• Identify new business opportunities throughout New York City and surrounding markets.
• Conduct outbound prospecting through email, phone, networking, referrals, and in‑person relationship building.
• Represent Mercado Little Spain and José Andrés Group at networking events, showcases, tastings, and industry events.
• Maintain relationships with previous clients and proactively pursue repeat business.
• Build a strong database of prospective and existing clients.
• Partner with Marketing and Sales Leadership on promotions, outreach campaigns, and lead‑generation initiatives.
• Maintain awareness of NYC event trends, competitors, seasonal opportunities,…