Director of Channel Sales

Director of Channel Sales

New York City preferred
· Remote (US) considered
· Full-time
· Reports to SVP, Commercial Strategy

Greeter turns a storefront window into a 24/7 marketing channel. We install commercial-grade displays and pair them with AI software that learns the business’s brand, generates on-brand content, and adapts to weather, time of day, holidays, and local events. That software generates daily ads that turn passerby into walk-ins, complete with QR codes and sensors providing built-in analytics to show owners exactly what was behind each store visit.

Hardware, install, software, and support are all included in an affordable single priced package.

We have proven the product one storefront at a time with a direct field sales team. The next phase of growth is not one storefront at a time - it is through partners who already sit between us and thousands of small businesses: restaurant technology platforms, small-business lenders and merchant services providers, multi-location brand headquarters, franchisors, commercial landlords and retail brokerages, and downtown business improvement districts.

This role owns that.

As Director of Channel Sales you will iterate on and execute Greeter’s partner channel strategy with our SVP, Commercial Strategy - identifying the right partner categories, opening doors at the director and VP level, and structuring and negotiating the agreements that turn those relationships into a predictable, repeatable source of installs.

This is a builder’s role, not a manage-the-existing-book role. There is no inherited partner portfolio. You will be the first dedicated channel hire, working directly with the executive leadership team and the founders, and you will help define what the program looks like: which categories we prioritize, what the economics are, and how partners get supported once they sign.

You will not be cold-calling your way in. We have relationships at senior levels through our founder and investors, and where we don’t that’s why we’re hiring you, in large part for the relationships you will bring with mid level day to day operators.

• Open doors. Use your existing network to get Greeter in front of decision-makers at target partners - typically director, VP, and head-of-partnerships level - without waiting for inbound or brand recognition to do the work.

• Prioritize the channel map. Assess partner categories by reach, fit, and effort, and make a defensible call on where we invest first and what we deliberately skip.

• Structure the deals. Design and negotiate referral, revenue-share, reseller, co-sell, and preferred-vendor arrangements - including pricing, margin, exclusivity, term, marketing commitments, and performance minimums - and drive them through legal to signature.

• Build the program. Create the partner-facing materials, economics, onboarding, and enablement that make it easy for a partner rep to bring Greeter into their own customer conversation.

• Drive activation, not just signatures. A signed agreement is the starting line. Own partner-sourced pipeline and installed locations as the real measure of channel performance.

• Work the multi-location and franchise motion. Land master agreements with brand headquarters and franchisors that unlock rollouts across dozens or hundreds of locations at once.

• Feed the roadmap. Bring partner and integration requirements back to product and leadership with a clear view of what is worth building.

• Represent Greeter. Carry the story credibly at partner offsites, industry events, and in front of partner sales teams and their customers.

We are looking for someone whose phone is already the asset. Backgrounds we are especially interested in:

• Restaurant or SMB…