Head of GTM​/Hybrid View

Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.

Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships.

Our customers are some of the most ambitious, fastest-moving companies in the world - Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across Linked In, You Tube, newsletters, and more.

We're growing 13x in revenue year over year, profitable, and just closed our Series A round! We are backed by leading investors including Insight Partners, Creandum, Supernode and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started.

Passionfroot is hiring a Head of GTM to build and lead our GTM function - and this isn't a "figure out if there's demand" role. There already is: we've grown 13x YoY, profitable, almost entirely on inbound, with no dedicated sales team, closing deals with companies like Replit, Figma, Framer, LumaAI, Gamma, and Airtable in cycles as fast as 30 days.

Your job is to take that proven motion and turn it into a real GTM function and repeatable motion - team, pipeline, and playbook - without losing the speed that got us here.

This is a builder-leader role: you'll close deals yourself early on, put in place the systems and playbooks that let sales scale, and grow and manage the team as we expand.

This is a high-ownership role reporting to our CEO. You'll set the sales strategy, own the number, and lead the sales team.

This role is based in our New York City office (SoHo) with a hybrid work model. We are also open to candidates who are willing to relocate to the NYC area.

• You’re inheriting demand, not hunting for it. Inbound is proven and flowing. Your job is to convert it faster, expand the account base and build the organization around it—not prove the model works.

• Every brand starts in the product. We have product and intent data before a sales conversation begins, and speed from signup to first spend is the key metric.

• You own two connected revenue engines. Managed services already runs creator programs worth millions per month; more than 100 self-serve and inbound accounts create the next major opportunity.

• There is no category playbook to copy. Creator-led growth is a new category. You will write the sales and delivery motion that others follow.

• Fast cycles create fast feedback. With roughly 30-day deal cycles, you will learn what works quickly—not a quarter later.

• We’re AI-native by design. You will use tools like Claude Code and agentic workflows to build a lean, high-output team—not default to adding headcount.

• You’ll work directly with the founders. There are no layers between you and the people who started Passionfroot, so decisions happen quickly.

Sales Strategy & Leadership

Define and own Passionfroot's sales strategy - target segments, pricing and packaging input, and go-to-market motion. Set the number, own the forecast, and report on performance.

Team Building & Management

Build, hire, and manage the sales team as we scale. Set quotas, coach reps, and build a culture of high performance and accountability.

Pipeline & Process

Build the systems and processes that make sales repeatable - CRM hygiene, sales playbooks, qualification criteria, and a reliable pipeline of outbound and inbound opportunities.

Closing & Customer Relationships

Personally run and close deals with our most important customers (companies like Replit, Figma,…