Director of Sales

The First Batch wineries create magic for our guests everyday, whether that’s bringing a dream wedding to life, creating a new delicious food dish from our wine, or letting people discover a new passion on one of our winery tours. We do this while maintaining an approachable, warm, inclusive, down-to-earth attitude that reflects our passion to bring traditional winemaking into urban centers so people don’t feel they have to travel to experience the magic of winemaking.

We are searching for team members who are committed to working as hospitality professionals. People who deeply care about creating a friendly, warm experience for our guests. People who live and breathe passion for food, wine and events. People that love to learn, share, and tell others about their stories and adventures.

First Batch is seeking a dynamic, service-oriented unit level Director of Sales to join our team! The Director of Sales will be responsible for the oversight, growth and development of social and corporate event sales for our Washington, D.C. location. They will drive strategy to attain and maintain sales goals while leading a unit-based sales team toward excellence. At First Batch we look for an entrepreneurial spirit with a team player mentality that looks for ways to make an impact on others.

• Responsible for the management of the unit level sales team including: hiring, training, motivating, providing in the moment guidance, development, coaching and feedback or disciplinary actions of the team
• Collaborate with other Directors of Sales to ensure cohesiveness throughout the sales teams, cohesive planning and execution of all events

• Maintain deep and extensive knowledge of the corporate and social events industry, current trends and competitive landscape
• Create effective sales programs that will increase awareness, promote a positive perception of the business and improve lead conversion rates
• Develop annual pricing and sales strategy in conjunction with the Co-Founder of the company
• Work collaboratively with the Co-Founder to prepare and present annual and quarterly sales targets and strategy plans for Corporate and Association Bookings, including but not limited to overall department targets, individual sales manager targets, clearly outlined quarterly plans and timelines for achieving targets
• Create new, and maintain existing, event products via collaboration with Culinary, Operations and Marketing Departments
• Regularly track and analyze all sales and revenue-related data, including but not limited to, lead volume and quality, event financial metrics and sales manager performance KPI’s
• Attend local networking events and conferences to build more local awareness and network

• Oversee and manage Destination Management Companies (DMCs) and other industry association relationships in conjunction with unit-based sales managers
• Utilize existing contacts to drive business, while continuously networking to develop new and profitable relationships via internal and external events, site visits, off-site client entertainment, etc.
• Maintain ownership and oversee growth of new business accounts to contribute to the overall success and incremental growth of the department
• Collaborate with Marketing Department to drive strategy and revenue
• Effectively listen, communicate and perform diplomatically with internal and external customers and staff in all situations.
• Collaborate with Marketing on the creation of sales collateral and marketing materials to assist in the overall sales process from lead generation to booking
• Work closely with the GM and Events Team to ensure…