Sales Director, Sponsorship

New York Public Radio is seeking an experienced, results-driven Sales Director to join our Sponsorship team and drive revenue growth across NYPR’s portfolio of brands, programming, and platforms.

Reporting to the VP of Sponsorship, the Sales Director will lead and manage a team of five sellers while maintaining a strong focus on revenue growth, new business development, and strategic client and agency relationships.

The Sales Director will develop and grow relationships with advertisers and agency partners, identify new business opportunities, and create integrated sponsorship solutions that connect brands with NYPR’s audiences. This role will sell across NYPR’s sponsorship portfolio, including audio, digital, events, and custom content opportunities.

The ideal candidate is a strategic and consultative seller who combines strong business development skills with excellent client relationship management and a deep understanding of the evolving media and advertising landscape. The Sales Director will work collaboratively across the organization to develop compelling solutions that meet advertiser objectives while supporting NYPR’s revenue goals.

• Drive sponsorship revenue across NYPR’s portfolio through new business development, expansion of existing accounts, and strategic agency relationships.
• Develop and execute sales strategies to achieve individual and departmental revenue objectives.
• Build and maintain a robust pipeline of prospective advertisers and agency partners.
• Identify new client categories, prospects, and market opportunities that can expand NYPR’s sponsorship business.
• Develop strategic account plans for priority clients and agencies.
• Maintain accurate forecasts and actively manage opportunities through all stages of the sales pipeline.
• Monitor advertising, media, and client trends to identify emerging revenue opportunities.

• Develop and maintain strong relationships with senior decision-makers across brands, advertising agencies, media agencies, and other prospective partners.
• Represent NYPR Sponsorship in the advertising marketplace and build awareness of NYPR’s value to advertisers.
• Lead client meetings, presentations, negotiations, and strategic business discussions.
• Develop a deep understanding of clients’ business and marketing objectives and translate those needs into relevant NYPR sponsorship opportunities.
• Grow existing client and agency relationships while establishing new partnerships that generate sustainable, long-term revenue.
• Deliver outstanding client service and responsiveness throughout the sales process.

• Develop integrated sponsorship solutions utilizing NYPR’s audio, digital, event, and custom content opportunities.
• Partner with the Sponsorship team to translate client objectives into compelling proposals, presentations, and customized programs.
• Develop sponsorship packages that align NYPR’s capabilities and audiences with advertiser objectives.
• Effectively communicate the value of NYPR’s brands, audiences, content, and sponsorship capabilities.
• Work with internal partners to evaluate pricing, inventory availability, feasibility, and execution requirements for proposed sponsorship programs.
• Lead negotiations and structure agreements that meet client objectives while supporting NYPR’s revenue goals.

• Partner closely with Sponsorship Marketing on proposals, presentations, sales materials, and custom opportunities.
• Collaborate with Monetization & Sponsorship Operations on inventory, programmatic opportunities, pricing considerations, and emerging monetization products.
• Work with Ad Operations and other Sponsorship team members…