Software Engineer, Backend Developer

About Rep Rally

Rep Rally is building the future of wholesale commerce. We’re a VC-backed technology startup in NYC, uniting brands, sales reps, and distributors into a single, powerful platform. Our mission: to make wholesale as connected, data-driven, and frictionless as consumer e-commerce.

We intentionally keep a low profile, but behind the scenes we’re scaling fast — powered by a tight-knit, elite team and backed by leading vertical investors including Infinity Ventures, Indicator Ventures, Mu Ventures, and Clocktower Ventures.

We’re looking for a senior, hands-on engineer who wants to own major product initiatives end-to-end. You’ll help architect and ship gamified features that drive lead generation, cart curation, and orders on our mobile-first platform. You’ll be building the backbone of a three-sided marketplace that’s transforming an industry — and you’ll do it in person with some of the sharpest operators in NYC.

What You’ll Do

• Lead large initiatives from whiteboard to production, breaking down complex requirements into clear execution plans.

• Architect and launch scalable, high-impact solutions for review flows, data provision, and platform integrations.

• Collaborate directly with leadership to shape roadmap and technical direction.

• Create engineering best practices for reviews, coding standards, and team insights.

• Build efficient, reliable backend systems that can scale as our user base grows.

What We’re Looking For

• 3–7+ years of engineering experience, ideally with startup or high-growth company exposure.

• Proven ability to design and build large-scale systems.

• Proficiency in backend server languages (Go, Ruby, Java, or Kotlin).

• Experience with modern JavaScript/Type Script frameworks.

• Solid understanding of relational and No
  
  SQL databases.

• Strong technical leadership and collaborative skills — you know how to elevate the team around you.

• Bachelor’s degree or equivalent experience.

Why You’ll Love Working Here

• Impact from Day One: You’ll own projects that directly move the needle for the business.

• Elite Team: Work alongside top-tier talent in engineering, product, and sales.

• On-Site Energy: Collaborate in our Manhattan HQ — no Zoom fatigue, just fast decisions and faster builds.

• Competitive Compensation + Equity: Every team member gets meaningful ownership.

• Benefits that have your back:

  • 99% of medical, dental, and vision premiums covered.

  • Unlimited PTO (we mean it).