Full stack engineer

Overview

New Form is building marketing tools for the new age of advertising. Most marketing analytics products are audience-focused and have become obsolete as platforms like Meta, Tik Tok, etc move to a content-first philosophy. We are first and foremost a tech-enabled service, deploying our proprietary technology and service in tandem to drive outcomes for our clients.

New Form is building marketing tools for the new age of advertising. Most marketing analytics products are audience-focused and have become obsolete as platforms like Meta, Tik Tok, etc move to a content-first philosophy. We are first and foremost a tech-enabled service, deploying our proprietary technology and service in tandem to drive outcomes for our clients.

Our AI-powered suite of tools includes:

• Framework: A proprietary statistical engine to test creatives 30% more efficiently than manual testing, saving budget and accelerating the finding of winners
• Will Bot:
  An AI-powered Slack chatbot that keeps teams connected to their marketing metrics in real-time
• More:
  Custom-built solutions for reporting, dashboards, and media buying automation

We ve partnered with innovative brands across industries, including Acorns, Bluechew, Found, Coffee Meets Bagel, Rent App, Western Union and more.

• You ll take ownership of projects from code to infrastructure. We re looking for someone who has set up production systems before and isn t afraid to build and deploy products from scratch.
• You will operate autonomously, working closely with leadership to define product roadmap and deploy new features. We don t have product managers. You will be speaking to the internal team and our clients directly, building things that actually move the needle.
• You re a full-stack engineer with robust LLM, Node/Typescript and React (Next.js) experience and a willingness to learn. Our current stack consists of a Typescript backend, Next.js frontend, and LLM API based chat and classifiers. As our product grows, you ll be ready to tackle challenges wherever they might come up. If a project requires working with something you re not familiar with, you ll take time to learn a new technology.

• You have 3+ years of experience as a software engineer.
• You re experienced with LLMs, Typescript & Next.js. You re familiar with building complex Typescript/Node backends, as well as with building modern React frontends that handle complex data visualizations. You also have some familiarity with leveraging LLM APIs like OpenAI, Anthropic and/or Gemini to build chatbots.
• You re a full-stack generalist who loves a good challenge. You can build features end-to-end and reliably ship well-tested code, with an eye towards maintainability.
• You love learning new technologies. Whether it s working with the newest reasoning language model APIs, setting up Voice to Voice LLMs or interacting with a brand new APIs from partners, you’re excited about learning something new and quickly pick it up.
• You have an entrepreneurial streak and/or demonstrated history of technical leadership. You ve done cool things in the past, both at work and outside the office.

• This is a full-time in-office position (NYC). Engineers are expected to be in office 3-4 days/week.
• Competitive compensation (100-160k/yr base)
• Competitive equity (.25%-1% at a company doubling YoY for the last two years)
• Company-paid health, dental, and vision insurance
• 300/mo commuter benefit
• Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)

Candidates must be authorized to work in the United States without employer sponsorship, now or in the future. We are unable to provide visa sponsorship for this role, including in the future.

Compensation Range: $100K - $160K