Principal Product Manager - Ads, Advertiser Frameworks; Advertising

Principal Product Manager - Amazon Ads, Advertiser Experience Frameworks

Job  |  Services LLC

Our team is at an inflection point. Sitting within Demand Tech—the organization that owns Amazon's Display, Video, and Audio advertising suite, we are the experience framework team that powers the Amazon Ads Console used by millions of advertisers globally. We are building an agentic experience framework that fundamentally changes how advertisers interact with Amazon Ads—expanding our engineering, product, design, and science capabilities to create the foundation for intelligent agent experiences across the entire Ads product suite.

We are starting with a conversational chat experience and will evolve toward increasingly advanced agentic solutions that reason, plan, and act on behalf of advertisers. We have executive sponsorship, a growing team, and a greenfield opportunity to define a new product category.

• Own and articulate the end‑to‑end product vision for the Amazon Ads agent experience framework, defining how it evolves from an initial chat experience to increasingly advanced agentic solutions that serve millions of advertisers across the full advertising lifecycle—from strategy and planning through campaign creation, optimization, and performance analysis.
• Define the end‑to‑end experience layer architecture for the agent framework, including conversational interface patterns, agentic communication patterns, feedback collection mechanisms, voice‑of‑customer integration, experience consistency patterns, and integration contracts.
• Own the agent experience framework—defining the shared patterns, foundational services, and capabilities that enable consistent, high‑quality agentic experiences across Amazon Ads.
• Partner with other PMs and teams building agent skills to ensure a cohesive product experience, balancing framework extensibility with opinionated design that maintains advertiser trust and experience quality.
• Establish governance and best practices for how teams adopt the framework and maintain consistency across diverse use cases.
• Lead cross‑stack collaboration: define integration contracts, translate advertiser requirements, represent experience layer needs in architecture discussions and drive alignment across the agent stack.
• Partner closely with product leaders across Ads to understand their product domains, influence their roadmaps, and ensure the experience framework delivers extensible capabilities that serve diverse product needs.
• Work directly with engineering and design teams to build the experience layer, lead technical discussions, and ensure the framework evolves with underlying capabilities.
• Collaborate with science teams to translate advertiser experience needs into model capabilities, evaluate emerging LLM capabilities, and design evaluation frameworks for agent experience quality.
• Own the end‑to‑end feedback collection strategy and VoC execution across the organization, ensuring advertiser insights systematically inform both experience layer decisions and underlying capabilities.
• Drive innovation within the Demand Tech product suite, identifying opportunities to build differentiated agentic capabilities for Display, Video, and Audio advertising.
• Define the integration strategy that connects the agent experience framework to Amazon Ads’ underlying advertising products, negotiating API commitments and driving adoption.
• Design and implement the trust framework for the experience layer of autonomous advertising agents—including communication patterns, permission and approval workflows, explainability, progressive disclosure, safety mechanisms, and evaluation frameworks.
• Act as a thought leader across the global Ads organization, evangelizing the experience framework and influencing broader Ads product strategy.
• Move the business needle through product innovation, rapid experimentation, and relentless focus on measuring agent experience quality and downstream advertising performance.
• Communicate the vision, strategy, roadmap, and progress through concise documents and present to senior leadership with clarity and conviction.
• Contribute to technical roadmap and…