Director, Measurement Intelligence & Analytics, Publicis Sports

Company Description Our PM Sports team provides a valuable service to our PM Agency Teams & Clients providing sports marketing expertise inclusive of identification and negotiation of brand partnerships, managing partnerships, and driving new business initiatives. We also provide measurement expertise within the sports ecosystem to provide a comprehensive understanding of ROI and impact of branding within all avenues.

Being a part of this team brings a vibrant culture with an entrepreneurial spirit that comes from the top down. Team members are expected to bring ideas and solutions that will drive growth and foster strong relationships. With the ultimate goal to harness the power of sport (and culture) to create authentic connections with brands an fuel our Power of one model.

Job Description

Publicis Sports, the sports marketing division within Publicis Groupe and Publicis Media, is searching for a Director of Measurement and Analytics to join its team based in New York, NY or Chicago. This team member will report directly to the VP, Product Strategy. This position will focus on analytical and research projects for brands clients and rights holders. The focus will be in partnership analytics solutions (partnership research, valuation, measurement and evaluation) as well as advisory solutions (go to market, partnership strategy, ideation).

Furthermore, the role will work along the Publics Sports consulting and sales team to find opportunities to incorporate Publicis Sports solutions into new/existing clients and create thought leadership documents for internal/external use.

This position requires a person who will be self-motivated, able to meet deadlines, diligent, data-focused, and have a strong ability to work well in a team-based setting with internal and external partners. They will be expected to take ownership of clients’ projects, assume responsibility for delivering great work and the ability to act as a trusted advisor to our clients. They will also be able to lead a small team to effectively support projects for a major client and serve as a leader and role model for the division.

Responsibilities include strong project management, excellence in presentation building and delivery, as well as an in-depth understanding of sponsorship, analytics, and marketing in the sports & entertainment industry.

• Use our deep relationships and knowledge base with agencies, vendors, brands, rights holders, and consumers across the globe to create strategies that drive both brand value and business results for our clients and their partners.
• Make informed recommendations to clients based upon their objectives, market trends, sponsorship measurement, value drivers, potential opportunities etc.
• Combine Publicis Sports’ Sponsorship Intelligence expertise with additional research tools to inform partnership strategy, partnership evaluation, parentship value and audience growth associated with ROI & ROO.
• Provide partners with dynamic measurement and reporting across key metrics and demonstrate performance of partners across a variety of data types and sources.
• Help implement the data analytics vision for business decision making through unique designs for clients and to support the product strategy.
• Leads the day-to-day management of select clients, with a focus on working directly with client team members, accomplishing deliverables, measuring/analyzing data points, and providing strategic recommendations to both internal and external partners.
• Lead a small team to ensure that projects are produced according to SOW, on-time, and are aligned with client expectations and budgets.
• Monitor trends in the sports, entertainment, and technology landscapes to keep team members and executives up to date and identify new opportunities.
• Utlizie Machine Learning and Predictive Analytics to analyze multidimensional fan data, including purchasing behavior and sponsorship data—to forecast sponsorship probability and identify high-value partnership opportunities
• Work with VP of product, sales VPs and consulting VP team members to develop key presentations and SOW’s.
• Along with VP of Product- will lead presentations of…