Senior Director, Ticketing and Seating Analytics - NHL

ABOUT THE NATIONAL HOCKEY LEAGUE

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada. With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey.

At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.

SUMMARY

The Senior Director will lead the NHL’s analysis of league wide primary ticket sales, secondary market ticket sales, and premium seating leases/rentals. The Senior Director will build models, create visualizations, and identify relevant trends. The Senior Director will communicate with other internal stakeholders, as well as ticketing, premium, and business analytics personnel at the 32 Clubs. The Senior Director will manage existing personnel while collaborating with the Group Vice President, Strategy & Analytics and the Director, Club Ticketing & Premium Seating.

• Analyze League and Club data to provide insights and analysis of ticketing growth opportunities and consumer trends
• Lead the NHL’s efforts to better understand Club primary ticketing trends via the League’s BLADE primary ticketing integration project
• Create and maintain Tableau dashboards for league wide reporting and Club-specific analysis
• Assist the Senior Manager, Ticketing Strategy and Analytics with improving and monitoring the primary and secondary ticket data flows from external sources
• Contribute to the League’s ticketing strategies to drive revenue via tentpole events
• Implement robust quality control processes and guardrails around all ticketing data
• Build partnerships with business leaders internally and at the 32 Clubs to further embed ticketing analytics into strategic planning
• Assist with planning and execution of specific sessions at the NHL Ticketing Workshop and the NHL Business Strategy & Analytics Workshop

Knowledge Areas/Experience

• 12+ years experience in a similar analytics role
• Previous experience in the sports industry, including familiarity with ticketing data
• Significant experience with SQL, Python (or similar language), Tableau, and Excel
• Experience maintaining and querying data in a data warehouse
• Proven ability to derive a narrative and create actionable next steps from data-driven insights
• Experience delivering presentations to sports industry executives
• General knowledge about sports ticketing trends

Preferred

• Experience with building data science models (regression, clustering, neural networks, etc.) is a plus

Education/Certifications

• Bachelor’s or Masters degree in Business Analytics, Economics, Statistics, or a related field strongly preferred

Required Skills

• Excellent organizational skills, attention to detail, and follow-through
• Highly motivated with ability to work independently with discretion
• Strong written and verbal communication (including presenting) skills
• Excellent time management skills with the ability to work effectively across departments and teams
• Excellent proofreading and grammatical skills

• Accountability
• Adaptability
• Communication
• Critical Thinking
• Inclusion
• Professionalism
• Teamwork & Collaboration

Time to Recharge:
Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.

Ability to Focus on your Health:
Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal. We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health.

In…