Senior Director, Ticketing and Seating Analytics

Overview

The National Hockey League (NHL) is the premier professional ice hockey league in the world and one of the major professional sports leagues in the United States and Canada. Founded in 1917, the NHL is a global sports and entertainment organization with more than 1500 employees across the US and Canada, committed to building healthy and vibrant communities using the sport of hockey.

Hockey is for Everyone.

Summary

WHAT WE EXPECT OF YOU

The Senior Director will lead the NHL’s analysis of league wide primary ticket sales, secondary market ticket sales, and premium seating leases/rentals. The Senior Director will build models, create visualizations, and identify relevant trends. The Senior Director will communicate with other internal stakeholders, as well as ticketing, premium, and business analytics personnel at the 32 Clubs. The Senior Director will manage existing personnel while collaborating with the Group Vice President, Strategy & Analytics and the Director, Club Ticketing & Premium Seating.

• Analyze League and Club data to provide insights and analysis of ticketing growth opportunities and consumer trends
• Lead the NHL’s efforts to better understand Club primary ticketing trends via the League’s BLADE primary ticketing integration project
• Create and maintain Tableau dashboards for league wide reporting and Club-specific analysis
• Assist the Senior Manager, Ticketing Strategy and Analytics with improving and monitoring the primary and secondary ticket data flows from external sources
• Contribute to the League’s ticketing strategies to drive revenue via tentpole events
• Implement robust quality control processes and guardrails around all ticketing data
• Build partnerships with business leaders internally and at the 32 Clubs to further embed ticketing analytics into strategic planning
• Assist with planning and execution of specific sessions at the NHL Ticketing Workshop and the NHL Business Strategy & Analytics Workshop

Knowledge Areas/Experience

Required

• 12+ years experience in a similar analytics role
• Previous experience in the sports industry, including familiarity with ticketing data
• Significant experience with SQL, Python (or similar language), Tableau, and Excel
• Experience maintaining and querying data in a data warehouse
• Proven ability to derive a narrative and create actionable next steps from data-driven insights
• Experience delivering presentations to sports industry executives
• General knowledge about sports ticketing trends

Preferred

• Experience with building data science models (regression, clustering, neural networks, etc.) is a plus

Education/Certifications

• Bachelor’s or Masters degree in Business Analytics, Economics, Statistics, or a related field strongly preferred

Required Skills

• Excellent organizational skills, attention to detail, and follow-through
• Highly motivated with ability to work independently with discretion
• Strong written and verbal communication (including presenting) skills
• Excellent time management skills with the ability to work effectively across departments and teams
• Excellent proofreading and grammatical skills

These core competencies reflect the underlying values that are necessary to represent the National Hockey League:

• Accountability
• Adaptability
• Communication
• Critical Thinking
• Inclusion
• Professionalism
• Teamwork & Collaboration

The NHL offers U.S. regular, full-time employees a range of benefits and salary information. Salary range for this role: $160-180k per year. Actual base pay will be determined based on experience, training, market demands, and geographic location. When applying, please include a cover letter with salary expectations.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.