Marketing & Digital Experience Manager

About Splan

Splan is a fast-growing leader in Physical Identity & Access Management (PIAM), helping enterprises unify physical and digital identity, streamline access governance, and enhance security operations. With strong traction, global customers, and expanding partnerships across the Identity ecosystem, Splan is redefining security through AI-driven innovation.

Splan is looking for a Marketing & Digital Experience Manager to lead digital marketing, brand experience, and demand generation initiatives. This role will own Splan’s end-to-end digital presence
—from website and campaigns to content, SEO, trade shows/events, and conversion optimization.

You will play a key role in building a modern, high-impact digital experience that drives awareness, engagement, and pipeline growth across enterprise buyers and partners.

Own and continuously optimize Splan’s website for user experience, storytelling, and conversion

Manage site architecture, landing pages, and campaign microsites

Drive SEO/SEM strategy to improve organic visibility and inbound traffic

Plan and execute multi-channel marketing campaigns (digital, ABM, email, paid media, social)

Partner with sales to drive pipeline generation and account-based marketing (ABM)

Develop compelling content including thought leadership, blogs, case studies, and product messaging

Elevate Splan’s brand positioning in PIAM, Agentic AI Physical Security, Mobile Credentials and security convergence

Ensure consistent messaging across all digital touchpoints

Collaborate with industry leading partners in Identity and Access Management, Physical Access Control Systems and channel partners on joint GTM campaigns

Support co-marketing initiatives with GSIs like Accenture, Deloitte, PWC, Convergint, Sage, Securitas etc

Drive partner-led awareness and co-branded digital programs

Track, analyze, and report on campaign performance, website metrics, and ROI

Use data-driven insights to continuously optimize campaigns and user journeys

Manage marketing automation and CRM integrations

Support major industry events (e.g., ISC West) with digital campaigns and follow-ups

Drive webinars, podcasts, virtual events, and online engagement programs

5–10 years in B2B marketing
, digital marketing, or growth marketing in SaaS, cybersecurity, or enterprise tech

Proven track record of driving digital demand generation and pipeline growth

Experience managing websites, SEO/SEM, and marketing automation platforms

Strong understanding of digital marketing channels and buyer journeys

Experience with tools like Hub Spot, Marketo, Salesforce, Google Analytics, etc.

Ability to blend creative storytelling with data-driven execution

Strong project management and cross-functional collaboration skills

Experience in IAM, IGA, cybersecurity, physical security and AI

Familiarity with partner marketing and alliance ecosystems

Exposure to AI-driven marketing tools and personalization strategies

Website traffic growth and conversion rates

Marketing-sourced and influenced pipeline

Campaign ROI and cost per lead (CPL)

SEO rankings and inbound lead growth

Engagement metrics across digital channels

Be part of a high-growth company shaping the future of AI-driven security and identity

Opportunity to build and scale a world-class digital marketing engine

High visibility role with direct impact on revenue growth

Collaborative, fast-paced, innovation-driven culture

Work Location: 39899 Balentine Drive, Suite# 109 Newark, CA 94560, US