Senior Manager, Marketing Analytics

Overview

When you join Sallie, you become a champion for all students. Sallie’s Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We’re on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence.

Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better.

The Senior Manager, Marketing Analytics, will play a critical role in transforming marketing and customer data into actionable insights that drive business decisions, optimization, and long-term growth. This role will partner with advertising, marketing channel owners, digital products, engineering, and data teams to stand up scalable measurement, unlock deeper channel insights, and enable a modern, insight-led marketing function across paid, owned, and future omnichannel experiences.

• Serve as a strategic analytics partner to Education Services marketing, product, and advertising stakeholders, translating business questions into measurable frameworks, analyses, and actionable recommendations.
• Lead analytics support for our new advertising service, including measurement strategy, tracking implementation, and ongoing performance analysis.
• Own and evolve paid media measurement, ensuring accurate and scalable tracking, attribution approaches, and conversion measurement across channels.
• Move beyond standard reporting to deliver insights that drive optimization, experimentation, and informed decision-making
• Support owned and paid channel analytics across our website, with a strong focus on lead generation performance and funnel effectiveness.
• Leverage web analytics tools to analyze user behavior, conversion paths, and on-site engagement.
• Connect campaign performance to on-site behavior and business outcomes, enabling a holistic view of channel impact.
• Translate complex data into clear, compelling insights and narratives tailored to both technical and non-technical stakeholders.
• Identify trends, opportunities, and gaps across channels to inform marketing strategy and investment decisions.
• Help define and maintain best practices and standards for channel and advertising analytics within a centralized analytics team
• Continuously evaluate and improve event tagging, tracking processes, and reporting frameworks to enhance data quality, scalability, and performance insights

Minimum education, skills and experience required.

• Bachelor’s degree in Marketing, Statistics, Data Science, Economics, Business, Analytics, or a related field;
  Master’s degree or MBA strongly preferred
• Deep knowledge of marketing analytics methodologies, including attribution modeling, customer lifetime value (CLV), and cohort analysis
• Advanced proficiency in SQL, knowledge of Snowflake, and experience with data visualization tools like Tableau, Looker, or Power BI
• Expertise in digital analytics platforms such as Heap, Adobe Analytics, or Google Analytics
• Experience with digital marketing platforms such as Hubspot, Meta Ads Manager, Google Ads, Salesforce, or similar
• Strong communication skills with experience influencing executive stakeholders
• Proven ability to manage cross-functional teams and complex data projects in fast-paced environments

• 7+ years of experience in analytics, data science, or marketing analytics, with a strong focus on paid media, advertising, and channel performance
• Experience with Google Tag Manager (GTM) for tag management and data layer setup
• Experience with Python, R, SAS, or similar for statistical marketing modeling
• Usage of SEO tools such as Google Search Console or Ahrefs

Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).

• Competitive base salaries
• Bonus incentives
• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for…