Senior Manager, Marketing Analytics

** When you join Sallie, you become a champion for all students.*
* Sallie's Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We're on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence.  Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better.

** When you join Sallie, you become a champion for all students.*
* Sallie's Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We're on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence.  Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better.

** What You'll Contribute*
* The Senior Manager, Marketing Analytics, will play a critical role in transforming marketing and customer data into actionable insights that drive business decisions, optimization, and long-term growth. This role will partner with advertising, marketing channel owners, digital products, engineering, and data teams to stand up scalable measurement, unlock deeper channel insights, and enable a modern, insight-led marketing function across paid, owned, and future omnichannel experiences.

** What You'll Do*
* + Serve as a strategic analytics partner to Education Services marketing, product, and advertising stakeholders, translating business questions into measurable frameworks, analyses, and actionable recommendations.

+ Lead analytics support for our new advertising service, including measurement strategy, tracking implementation, and ongoing performance analysis.

+ Own and evolve paid media measurement, ensuring accurate and scalable tracking, attribution approaches, and conversion measurement across channels.

+ Move beyond standard reporting to deliver insights that drive optimization, experimentation, and informed decision-making

+ Support owned and paid channel analytics across our website, with a strong focus on lead generation performance and funnel effectiveness.

+ Leverage web analytics tools to analyze user behavior, conversion paths, and on-site engagement.

+ Connect campaign performance to on-site behavior and business outcomes, enabling a holistic view of channel impact.

+ Translate complex data into clear, compelling insights and narratives tailored to both technical and non-technical stakeholders.

+ Identify trends, opportunities, and gaps across channels to inform marketing strategy and investment decisions.

+ Help define and maintain best practices and standards for channel and advertising analytics within a centralized analytics team

+ Continuously evaluate and improve event tagging, tracking processes, and reporting frameworks to enhance data quality, scalability, and performance insights

_The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role._

** What You Have*
* Minimum education, skills and experience required.

+ Bachelor's degree in Marketing, Statistics, Data Science, Economics, Business, Analytics, or a related field;
Master's degree or MBA strongly preferred

+ Deep knowledge of marketing analytics methodologies, including attribution modeling, customer lifetime value (CLV), and cohort analysis

+ Advanced proficiency in SQL, knowledge of Snowflake, and experience with data visualization tools like Tableau, Looker, or Power BI

+ Expertise in digital analytics platforms such as Heap, Adobe Analytics, or Google Analytics

+

Experience with digital marketing platforms such as Hubspot, Meta Ads Manager, Google Ads, Salesforce, or similar

+ Strong communication skills with experience influencing executive stakeholders

+ Proven ability to manage cross-functional teams and complex data projects in fast-paced environments

Preferred education, skills, and experience.

+ 7+ years of experience in analytics, data science, or marketing analytics, with a strong focus on paid media, advertising, and channel performance

+

Experience with Google Tag Manager (GTM) for tag management and data layer setup

+

Experience with Python, R, SAS, or similar for statistical marketing modeling

+ Usage of SEO tools such as Google Search Console or Ahrefs

** Feeling your best helps you do your best:*
* ** Our benefits take care of the whole you-so you can build your work around your life (not the other way…