Manager, Marketing Analytics

** When you join Sallie Mae, you become a champion for all students.*
* We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.

We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

This Individual Contributor role plays a key function on the Marketing Analytics team, working collaboratively with stakeholders to analyze marketing performance data, translate data into insights, and drive meaningful business results.

The candidate will be responsible for tasks such as marketing performance analysis, forecasting, presentations to stakeholders, customer analysis and segmentation, campaign measurement, test design and measurement, data mining, as well as various ad-hoc analyses utilizing internal data and marketing platform data.

The candidate will possess the technical experience to analyze performance and identify strategic insights for acquisition channels including Paid Search, Display, Social, Video and others.

The candidate will develop/maintain a scalable and efficient analytic work processes and systems to enable timely analysis, measurement of results, and delivery of data to the various teams. The position requires the ability to identify, study, and solve business problems using analytical and technical expertise along with the ability to present results to various audience levels.

The candidate is a motivated self-starter with a passion for digging into complex data to reveal opportunities and exploit unrealized potential. The candidate will become a subject matter expert in the company's data warehouse and must be able to interpret the data and present analyses in a way senior management can act on. They will utilize strong technical skills, business analysis, and innovation to drive analyses to completion.

They are responsible for creation, delivery, 100% accuracy, and interpretation of reports. The candidate is a strategic thinker with strong leadership skills, working autonomously and effectively in a dynamic and changing work environment.

** What You'll Do*
* ** Analytic Support*
* + Creates, enhances, analyzes, and maintains reporting on marketing channels to measure engagement, conversion, and trends for marketing optimization.

+ Manages forecasting process and provides relevant information to stakeholders.

+ Provides insights on behavior patterns and trends, making strategic recommendations from analysis.

+ Works with stakeholders on identifying key areas of need for analysis.

+ Proactively identifies analysis opportunities.

** Ad-hoc Research Requests*
* + Serves as a subject matter expert in paid media analytics and the data sources supporting them.

+ Applies creativity in problem investigation.

+ Helps respond to inquiries about specific questions from across the enterprise.

+ Engages network of analysts and peers to discover new data opportunities, applications, and usages.

** Process Improvement*
* + Analyzes existing code to understand the opportunities for improvement.

+ Explores opportunities to streamline and automate current processes.

** Self-Development*
* + Develops expert level knowledge of all the data sources.

+ Presents all information in a manner that is clear to target audiences.

+ Continues to develop technical skills while enhancing strategic aspects of the job.

** What You Bring*
* ** Minimum Education, Skills and Experience Required*
* + Bachelor's Degree (Business, Finance, Economics, Sciences, Engineering, Marketing).

+ 5+ years quantitative analysis experience with a focus on marketing analytics (3+ years if holds a Master's Degree).

+ 5+ years of experience utilizing SQL to extract and manipulate large amounts of data to produce strategic insights and performance reports (3+…